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TS Newsletter – September 2025

TS Newsletter – September 2025


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Check out our latest news and updates.

Trusted Allies of Local Government

Hello,

Tripepi Smith has long been a supporter of local government associations. Indeed, one of the phrases we hear most often out on the conference circuit is, “You guys are everywhere!” And while I won’t deny that it’s a marketing strategy for our firm, there’s much more to it than just that.

 

We strive to be an institution of local government. We want to be the most trusted and reliable firm in the industry. When you think of the firms who consistently, time after time, partner with and lend support to local governments, we want you to think of TS. In order to do that, we must not only produce outstanding work, but also show up for the local government community — the conferences, association meetings and other key gathering points.

 

As we kick off “conference season,” you will see our team out and about. TS supports multiple associations, including: CCMF, California Contract Cities Association, MMANC, MMASC, CAPIO, CMRTA, OCCMA, SGVCMA, CalCities, ILG, CalCCA and CSDA. And that is JUST in California. We speak on panels, offer training sessions and sponsor WiFi at many of these events. But more importantly, we make sure we have a seasoned team of communicators there ready to speak with you about your agency’s challenges, and who understand local governments and their needs. When you pull someone from TS aside at a conference, you are talking to someone who knows the difference between a city manager and a mayor, who has sat in or listened in on a special district board meeting and someone who has tackled a contentious policy issue that required cool heads and consistent messaging to navigate an uproar.

 

I will be at a number of these conferences — spending only seven nights in my own home in October. The rest of those nights I will be earning some serious travel loyalty points and happily engaging with all of you. And I’ll have my team alongside me, as well.

 

Our team gives our time, money and insights back to local government to demonstrate our deep commitment to all that it takes for local government to succeed in California (despite Sacramento’s best efforts to make life harder). I hope to see you soon at a conference.

 

Safe Travels,

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Insights

Social Media News to Know: September 2025

This month’s roundup covers:

  • TikTok’s CapCut is expanding its features for direct LinkedIn Integration.
  • Instagram is rolling out the ability to pin your own comments on posts, offering creators a new way to expand on captions.
  • Instagram has also started live testing a new picture-in-picture (PiP) option, offering background-style viewing.
  • Threads has launches a new 10,000-character text expansion for posts that opens a blog-style.
  • X is rolling out a “View quotes” option in the post function bar, giving users a quicker way to browse quoted posts directly.

Read more social media news.

Welcome to Team TS

Alexis Brown-Gillam

Director

With more than 15 years of experience, Alexis brings executive-level leadership, deep knowledge of municipal operations and a values-driven approach to strategic communications and community engagement.

Abby Barahona

Junior Business Analyst

With a strong background in data analysis, sustainability consulting and client services, Abby brings a collaborative and results-driven approach to supporting public agencies and advancing community engagement.

Frank Applebaum

Junior Business Analyst

Frank’s background in consulting, data analysis and storytelling equips him to deliver meaningful insights that help public agencies connect with and serve their communities.

Tripepi Smith News

Translation Best Practices for Local Government Agencies

Clear, accurate translations are essential to reach California’s diverse communities. While automated tools can be useful, they often miss nuance and cultural context. Partnering with a trusted human translation vendor, building a style guide and avoiding common mistakes ensures your message is consistent, culturally appropriate and impactful.

Alexis Mendez Promoted to Graphic Designer

Tripepi Smith is proud to announce the promotion of Alexis Mendez to graphic designer. Since joining the firm in 2023, Alexis has distinguished himself through his versatility, creativity and deep understanding of visual communication, consistently delivering high-quality work across a wide range of design formats.

More Tripepi Smith News

  • Tripepi Smith Transforms American Canyon’s Water Quality Report
  • TS Work in Sonoma County Expands
  • American Canyon Partners With Tripepi Smith to Create the 2025-26 Budget in Brief
  • Tripepi Smith Partners With the City of Lomita for Consumer Confidence Report
  • Tripepi Smith Partners With Eleventh CCA Client, Apple Valley Choice Energy, to Design a Refreshed Letterhead
  • Patterson Irrigation District Partners With Tripepi Smith for a Website Redesign
  • Bellflower Adopts Goals Following TS Talent Solutions Strategic Planning

TS on the Circuit

You can find the Tripepi Smith team at:

  • Municipal Management Association of Southern California Women’s Leadership Summit, September 25 in Long Beach, CA
  • California Public Information Officials Leadership Summit, September 25–26 in Newport Beach, CA
  • California JPIA Risk Management Educational Forum, October 1–3 in Carlsbad, CA
  • CalChoice All-Member Summit, October 1–3 in San Diego, CA
  • League of California Cities Annual Conference and Expo, October 8–10 in Long Beach, CA
  • Municipal Management Association of Northern California Annual Conference, October 14–17 in Monterey, CA
  • International City / County Management Association Annual Conference, October 25–29 in Tampa, FL
  • Municipal Management Association of Southern California Annual Conference, November 12–14 in Indian Wells, CA
  • California Public Employers Labor Relations Association Annual Conference, November 18–21 in Monterey, CA

Client Highlight:

California City Management Foundation

Dedicated to supporting California’s city managers, the California City Management Foundation (CCMF) provides professional development, networking and advocacy to strengthen the city management community statewide.

CCMF is Tripepi Smith’s longest-served client. Since 2001, Tripepi Smith has proudly partnered with the organization, providing communications and association management support.

Learn more about CCMF.

Service Spotlight: Association Management

From membership systems and communications to event support and sponsorship management, Tripepi Smith helps associations run smoothly and connect with their members.

Our team handles the operations so boards can stay focused on their mission — whether that’s updating a website, coordinating newsletters or producing engaging content.

Curious how Tripepi Smith can strengthen your association?

Talent On Tap

Principal Jennifer Vaughn, APR brings more than 20 years of local government and public affairs experience to the team. Jennifer offers strategic insight, mentorship and leadership that strengthen both Tripepi Smith’s team and our clients.

Her client work includes the City of Blythe, California City Management Foundation, West Coast Arborists, City of Harlingen, TX and Orange County City Managers Association.

Check out Jennifer’s interview to learn more about her journey at Tripepi Smith.

Meet Our Whole Team

About Tripepi Smith

Tripepi Smith provides marketing, technology and public affairs solutions for private companies and public agencies. Whether you’re redoing your website, driving an email campaign, shooting a video or launching on Facebook, Tripepi Smith can help.

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Meet Tripepi Smith

Our #TeamTS interview series showcases what goes on behind the screen at one of the leading marketing-technology-public affairs firms in the western US.

Learn more about our company culture and about what drives TeamTS to be leaders in local government communications!

Meet Tripepi Smith.

Tripepi Smith & Associates, Inc. 
PO Box 52152, Irvine, California 92619 
Toll Free: 844.TSCOMM1 

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