Apple Valley Choice Energy (AVCE), an associate member of CalChoice, recently rolled out a new letterhead design created by Tripepi Smith, marking the firm’s first project with AVCE. The design process included three initial concepts: one with simple geometric shapes, another focused on green energy elements and a third that combined AVCE’s logo with an image of Horseman’s Center Park, which was ultimately selected. The final letterhead balances professionalism with community representation.
“From customer notices to agency letters, our letterhead is a key part of how we represent Apple Valley Choice Energy,” said Apple Valley Choice Energy Special Project Manager Pamela Quick. “Tripepi Smith delivered a clean, versatile design that reflects who we are – locally grounded, forward-thinking and community driven.”
AVCE is Tripepi Smith’s eleventh community choice aggregation client. Since 2017, the firm has collaborated with CCAs across California on website creation, brand development, social media strategy, program marketing and community engagement, helping cities achieve their sustainability goals.
Principal Katherine Griffiths and Business Analyst Kendall Lowery led the effort, with support from Creative Director Kevin Bostwick and Graphic Designer Jenni Wechsler. The team worked closely with Town staff throughout the design process to ensure the final layout reinforced Apple Valley Choice Energy’s commitment to professionalism, clarity and community representation. In addition to visual appeal, accessibility was a key consideration. The final design adheres to ADA standards, including attention to color contrast, font legibility and overall readability to ensure the letterhead is inclusive and functional for all users.
“We wanted the letterhead to feel modern and polished, but also practical for day-to-day use. Our collaboration with Town staff was essential in making sure the final design struck the perfect balance between form and function,” said Jenni. “I appreciated getting the chance to work with Apple Valley Choice Energy to create a memorable and unique leaderhead. The updated design is memorable and unique with the integration of their logo to the inclusion of a local landmark.”
“We truly value our ongoing partnership with CalChoice and are grateful for the continued opportunity to support their network,” said Katherine. “Collaborating with another one of their associate members reinforces the trust and connection we’ve built over time, and we’re proud to contribute to the impactful work Apple Valley Choice Energy is doing.”
About Apple Valley Choice Energy
Apple Valley Choice Energy (AVCE) is the Town of Apple Valley’s locally controlled community choice aggregation (CCA) program, created to give residents and businesses the power to choose cleaner, more affordable energy. By prioritizing sustainability, transparency and community choice, AVCE helps build a cleaner energy future.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, aerial imagery, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith’s diverse clients include: City of American Canyon, City of Calabasas, City of Culver City, City of Cupertino, City of Daly City, City of Grover Beach, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Malibu, City of Napa, City of Palmdale, City of Paramount, City of Tracy, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California City Management Foundation, Renne Public Law Group, West Coast Arborists, Scripps College, Blind Children’s Center and Climatec.
