The City of American Canyon recently partnered with Tripepi Smith to reimagine its Annual Water Quality Report, transforming a technical document into an accessible and engaging resource for the community.
“We want our residents to understand the many steps we take to test and treat their drinking water — and to feel confident in its safety,” said Norman Woods, American Canyon’s assistant director of public works. “Tripepi Smith helped us distill complex information into important insights for our water customers, providing a behind-the-scenes look at our processes. With their leadership and direction, we were able to completely transform our approach.”
Each year, the City releases this report — also known as a Consumer Confidence Report — to share key water quality testing results with the community. Published in June 2025, the latest Water Quality report covers data from January–December 2024 and reflects a renewed emphasis on clarity and accessibility. The Tripepi Smith team, led by Senior Business Analyst Kaitlyn Wu, Junior Business Analyst Avi Vemuri and Junior Graphic Designer Jessa Laboissonniere, introduced a new approach to content, customer resources, an enhanced layout and infographics to break down complex information.
The final product fulfilled State and Federal requirements while making key data easier to digest. Scientific terms were simplified and accompanied by helpful insights, helping residents better understand how their water is monitored and treated.
“American Canyon truly prioritizes transparent communication, and it was a privilege to partner with them in this effort,” said Kaitlyn. “Reimagining their approach to the annual Water Quality Report allowed us to flex our content strategy, copywriting and creative skills — and we’re thrilled with the result.”
About American Canyon
The City of American Canyon, with its picturesque backdrop of rural rolling agricultural hills, is located in southern Napa County, about 35 miles northeast of San Francisco is the San Francisco Bay Area’s entry point to the Napa and Sonoma Valley wineries–areas internationally recognized for producing some of the world’s finest wines. The City of American Canyon was incorporated in 1992 and has a population of approximately 21,000 people. Their mission is to ensure a healthy and sustainable organization, deliver exemplary services that are responsive to community priorities, and work toward a shared vision for the future.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, aerial imagery, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith’s diverse clients include: City of American Canyon, City of Calabasas, City of Culver City, City of Cupertino, City of Daly City, City of Grover Beach, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Malibu, City of Napa, City of Palmdale, City of Paramount, City of Tracy, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California City Management Foundation, Renne Public Law Group, West Coast Arborists, Scripps College, Blind Children’s Center and Climatec.
