In 2024, the City of Richland partnered with Tripepi Smith to provide strategic communications support for The Downtown Loop project, a downtown revitalization effort aimed at improving traffic flow, parking and safety. The project will reconfigure George Washington Way and Jadwin Avenue into a one-way couplet and include new safety features like barrier-separated two-way bike lanes, wider sidewalks and upgraded lighting.
Over the past year, Tripepi Smith has proactively supported the City’s robust outreach and engagement campaign, positioning the project well ahead of the anticipated spring 2026 groundbreaking. The team kicked off public outreach by launching a dedicated project website and creating the project’s branding and visual identity.
The City prioritized engagement with properties directly impacted by the project to increase awareness and foster two-way communication. Efforts included direct phone calls and emails to all properties, informational mailers, two dedicated stakeholder meetings to gather feedback and lawn signs to support businesses.
To maintain momentum and continue engaging the public, the City hosted an in-person community meeting attended by more than 120 residents and business owners and more. The City also plans to host a virtual community meeting to provide a more detailed update on the anticipated construction timeline in early 2026.
“The Downtown Loop is a major investment in our City’s future and will transform how residents and visitors experience downtown,” said Richland City Manager Jon Amundson. “We remain committed to providing clear, accessible information throughout this process and ensuring our businesses feel supported during construction. The early engagement work supported by Tripepi Smith has set us up for success.”
Outreach and engagement support is led by Director Sydni Overly, Senior Business Analyst Dana Sovinec, Business Analyst Olivia Rizzuto and Junior Business Analyst Flor Porras. Tripepi Smith will continue providing strategic communication support as the project moves into the next phase. Construction is expected to begin in spring 2026, with completion anticipated in late 2027.
“Richland’s commitment to thoughtful planning and community engagement sets a strong foundation for impactful projects like the Downtown Loop,” said Sydni. “By prioritizing early outreach and education, the City has been able to gather valuable input and build community trust. Our team is grateful for the opportunity to support the City’s communication strategy and help foster transparency and collaboration.”
About the City of Richland
Nestled along the Columbia River in southeastern Washington, the City of Richland is a growing community of more than 60,000 residents. As part of the Tri-Cities region, Richland combines a strong economic base with abundant outdoor recreation and a high quality of life. The City is committed to responsible growth, community engagement and delivering reliable, forward-thinking public services.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, aerial imagery, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith’s diverse clients include: City of American Canyon, City of Calabasas, City of Culver City, City of Cupertino, City of Daly City, City of Grover Beach, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Malibu, City of Napa, City of Palmdale, City of Paramount, City of Tracy, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California City Management Foundation, Renne Public Law Group, West Coast Arborists, Scripps College, Blind Children’s Center and Climatec.
