CEA: library of program branding toolkits
As Clean Energy Alliance expands its programming, we faced a critical branding hurdle: how to make each program visually distinct while maintaining a cohesive “CEA” identity.
As Clean Energy Alliance expands its programming, we faced a critical branding hurdle: how to make each program visually distinct while maintaining a cohesive “CEA” identity.
As MCE continues to provide renewable energy to 4 counties across the Bay Area, a primary challenge has been bridging the gap between being a utility provider and being recognized as a deeply rooted community partner.
In 2023, Pico Rivera Innovative Municipal Energy (PRIME) launched a groundbreaking initiative giving PRIME customers the ability to harness the benefitsof solar power and battery storage.
Community Choice Aggregation (CCA) customers often receive electricity bills that are confusing due to the dual billing structure: their local CCA supplies the electricity, but their investor-owned utility (IOU) handles delivery, infrastructure and billing.
California Choice Energy Authority (CalChoice), a joint powers authority supporting community choice aggregators (CCA), recognized a growing need to better orient newly elected City council members to their respective CCAs.
Clean Energy Alliance (CEA) faced the complex task of launching Community Choice Aggregation (CCA) services across North San Diego County, beginning with three founding cities and expanding to seven member communities.