Communication is the key to bridging the gap between an agency and its audience, and we know firsthand that strong public engagement builds trust and brings people together. Team TS can help your organization elevate its impact.
Our experts specialize in:
- Creating and executing strategic communication plans
- Conducting communication assessments
- Providing communication policy support
- Writing and distributing public service announcements and press releases
- Facilitating a strong relationship between your agency and media outlets
- Composing email campaigns, speeches and talking points
- Launching digital advertising campaigns
- Managing and monitoring your agency’s social media accounts
- Tracking data and metrics
The Tripepi Smith team is stacked with talented writers that can craft anything from a snappy social media caption to a long-format book. We have worked on a wide variety of written content projects, such as:
- Speech talking points
- Anniversary books
- Magazines
- Activity Guides
- Newsletters and articles
- Award submissions
Prepared & Proactive
Crisis Communication
When issues escalate and public attention intensifies, how an agency communicates matters. Effective crisis communication is not improvised; it is practiced, disciplined and intentional. Tripepi Smith's comprehensive crisis communication services help agencies prepare for, respond to and navigate complex, high-stakes situations with clarity, coordination and credibility.
Tripepi Smith provides on-call crisis communication support to guide agencies through sensitive or rapidly evolving situations. Our team serves as a trusted advisor to leadership and communications staff, helping shape messaging that is timely, accurate and aligned with agency values.
On-call support may include strategic messaging guidance, drafting and refining public statements, developing social media content, responding to media inquiries and more. We can advise on best practices related to tone, timing and internal coordination. We are available to serve in an advisory role to the City Manager and/or Public Information Officer. This service supports communication strategy and decision-making.
Preparation is critical to effective crisis response. Tripepi Smith works with agencies to develop structured crisis communication plans that provide clear guidance before a crisis occurs.
Plans include a defined crisis communication framework, communications-specific roles and responsibilities, risk mapping, and messaging templates with scenario-based playbooks. These plans are designed to complement existing emergency operational plans and focus on communications coordination and execution.
During active incidents, Tripepi Smith may provide communications support in coordination with an agency's Emergency Operations Center. This support is focused exclusively on public information and emergency messaging and is designed to supplement internal communications capacity during activation.
Services may include drafting and refining public statements, developing emergency-related messaging for public awareness, supporting social media and website updates and assisting with sustained communications pacing as needed. Our role emphasizes message clarity, consistency, pacing and public understanding over the full lifecycle of an incident.
Case Studies
Communication Support News
The pizza on the electric bill: Four strategies for mastering PCIA communications
For CCA communication professionals, few customer service hurdles are as persistent — or as complex to explain — as the Power Charge Indifference Adjustment (PCIA).
Tripepi Smith partners with El Cerrito to strengthen community outreach through social media
For nearly four years, the City of El Cerrito has collaborated with Tripepi Smith to enhance its social media presence and improve digital outreach to the community.
Boosting Regional Tourism Through Strategic Marketing and Communications
Tourism remains a powerful economic driver for California communities, and the years ahead present a rare opportunity for cities to capture global attention.
