Google Analytics 4’s Replacement of Universal Analytics
Over the past year, Google has been slowly replacing Universal Analytics after the launch of its new analytics service, Google Analytics 4.
Melanie Moore Promoted to Business Analyst
Join Tripepi Smith in celebrating the promotion of Melanie Moore to Business Analyst, effective January 3, 2023.
5 Digital Metrics City Managers Should Know
As a city manager, knowing your agency’s digital metrics can inform the decisions made at city hall.
To App or Not to App
Is using an app for local government engagement a good idea?
Tripepi Smith Achieves Google Partner Status
Tripepi Smith achieves Partner Status with Google for its Adwords Platform.
TSA Associate Certified in Google Analytics
Tripepi Smith and Associates' business analyst Shannon O’Hare recently received an Individual Qualification in Google Analytics. The certification affirms Shannon’s fundamental understanding of Google Analytics, a program that measures website traffic and traffic sources.
