The City of Chino Hills partnered with Tripepi Smith on a wide-ranging public education campaign around California’s Senate Bill (SB) 1383. With a strong track record of helping cities like Orange, Yucca Valley, Costa Mesa and South Gate tackle SB 1383 outreach, Tripepi Smith brought creativity and expertise to the year-long engagement.
“Tripepi Smith brought a deep understanding of SB 1383 and a proven record of supporting other cities in communicating its complexities to the public,” said Senior Management Analyst Susan Shaker. “They took our vision and translated it into accessible, visually engaging materials that are helping us meet our outreach goals and compliance needs.”
Spanning from October 2024 to September 2025, the project delivered a full suite of outreach tools designed to educate and engage residents across platforms. Deliverables included a custom style guide, a benchmark survey, two animated videos, an informational mailer, an evergreen flyer, a first-of-its-kind tabbed brochure, an interactive educational image for the City’s website and a myth-busting quiz game that turned compliance messaging into a fun, shareable experience.
The project team included Principal Jennifer Nentwig, Senior Business Analyst Sienna Boyd, Business Analyst Morgan Teruel and Junior Business Analyst Erica Chandler. Ethan de la Peña brought the educational videos to life, while Junior Graphic Designer Jenna Haubruge led the campaign’s visual identity in collaboration with Senior Graphic Designer Kjerstin Wingert, who designed the initial style guide.
SB 1383 introduces significant changes to how California jurisdictions manage organic waste and food recovery. To make these changes digestible for everyday residents, TS leaned on simple language, bold visuals and interactive design. The final materials balanced compliance with clarity, reflecting the City’s proactive approach to community education.
Tripepi Smith and Chino Hills collaborated to push creative boundaries for SB 1383 education. The tabbed brochure, the first of its kind produced by the firm, grouped key topics into clearly labeled sections for easy navigation. The brochure took a wealth of complicated information and broke it down into digestible reading and visuals. The team also explored new interactive web tools. These innovations elevated the outreach effort and set a new standard for how Tripepi Smith supports SB 1383 public education.
“The Chino Hills team brought both vision and collaboration to this project, encouraging creative approaches to deliver communications that would truly resonate with their residents,” said Morgan. “Their standard of excellence and commitment to community engagement allowed us to develop materials that were fresh, informative and dynamic.”
With this project, Tripepi Smith continues to expand its footprint as a trusted partner in SB 1383 education and environmental communications. Building on a foundation of successful collaborations, the firm remains dedicated to helping local governments deliver clear, engaging messages that foster long-term understanding and community participation.
City of Chino Hills Boilerplate
The City of Chino Hills is a thriving, family-oriented community in southwestern San Bernardino County. Known for its rolling hills, open space and high quality of life, Chino Hills provides excellent public services, safe neighborhoods and vibrant parks and recreation opportunities. With strong schools and a growing business community, it remains one of Southern California’s most desirable places to live, work and play.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, aerial imagery, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith’s diverse clients include: City of American Canyon, City of Calabasas, City of Culver City, City of Cupertino, City of Daly City, City of Grover Beach, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Malibu, City of Napa, City of Palmdale, City of Paramount, City of Tracy, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California City Management Foundation, Renne Public Law Group, West Coast Arborists, Scripps College, Blind Children’s Center and Climatec.
