Social Media News to Know: December 2022

December 20, 2022|

Tripepi Smith’s Always-Be-Learning (#ABL) culture drives us to stay up to speed on constantly changing social media platforms. This knowledge empowers our team to track, interpret and adapt to the latest and greatest social media trends on behalf of the public agencies we serve. The following is the latest installment of our regular roundup of [...]

Anticipating 2023 Social Media Marketing Trends

December 14, 2022|

Tripepi Smith offers—by way of our media monitoring partner Meltwater’s 2023 Marketing & Comms Trends webinar and guidebook—an overview of social media industry trends, technological and consumer developments, core principles and data analysis best practices.

Should You Get Twitter Blue Verification?

December 12, 2022|

Twitter has officially relaunched its Twitter Blue verification/checkmark system. Should you get Twitter Blue? Here is some information and helpful reflection questions to ask before you decide.

Social Media News to Know: October 2022

October 26, 2022|

Tripepi Smith’s Always-Be-Learning (#ABL) culture drives us to stay up to speed on constantly changing social media platforms. This knowledge empowers our team to track, interpret and adapt to the latest and greatest social media trends on behalf of the public agencies we serve. The following is the latest installment of our regular roundup of [...]

Social Media News to Know: September 2022

September 26, 2022|

Tripepi Smith’s Always-Be-Learning (#ABL) culture drives us to stay up to speed on constantly changing social media platforms. This knowledge empowers our team to track, interpret and adapt to the latest and greatest social media trends on behalf of the public agencies we serve. The following is the latest installment of our regular roundup of [...]

The Next Evolution of Google Analytics

September 26, 2022|

As the digital world advances, platforms constantly evolve. One platform going through changes is Google Analytics. From beginning in 2005 to launching Google Analytics 4 (GA 4) in October 2020, the program has undergone many changes to get where it is today. Since analytics are the way we measure engagement, the switch to GA 4 [...]

Social Media News to Know: August 2022

August 24, 2022|

Tripepi Smith’s Always-Be-Learning (#ABL) culture drives us to stay up to speed on constantly changing social media platforms. This knowledge empowers our team to track, interpret and adapt to the latest and greatest social media trends on behalf of the public agencies we serve. The following is the latest installment of our regular roundup of [...]

Social Media News to Know: July 2022

July 27, 2022|

  Tripepi Smith’s Always-Be-Learning (#ABL) culture drives us to stay up to speed on constantly changing social media platforms. This knowledge empowers our team to track, interpret and adapt to the latest and greatest social media trends on behalf of the public agencies we serve. The following is the latest installment of our regular roundup [...]

A Guide to Using Facebook Local Alerts

July 27, 2022|

Facebook has offered a Local Alerts feature since March 2020, allowing Facebook public agency page administrators to push instant notifications about critical items to people in their communities. The setting is currently open to local government, first responder and public health agency Pages in the U.S. In addition to Local Alerts, public agencies can create [...]

Social Media News to Know: May 2022

May 24, 2022|

Tripepi Smith’s Always-Be-Learning (#ABL) culture drives us to stay up to speed on constantly changing social media platforms. Check out these 5 need-to-know social media updates from May 2022.