The Future of Twitter (or X)

August 2, 2023|

Many agencies have been contemplating a move off Twitter in light of either changing viewpoint on Twitter ownership or, more recently, the rebranding of Twitter as X.

Stock Photography: Why it Matters and How it’s Done

June 10, 2023|

Photography is one of the most important tools in capturing a moment and eliciting an emotional response. Whether it’s connecting us to the past, reminding us of a shared experience, or inspiring future action, photography is a powerful way to engage an audience.  Stock photography is a great way to collect general photos of events, [...]

Headshot Photography: Smiles in All Scenarios

March 21, 2023|

Imagery is a powerful tool that can provide people with a sense of familiarity and connection to people they haven’t met before. One of the most common forms of photography sets itself up perfectly for this connection: headshots and portraiture.  A conventional headshot can serve as a warm invitation to learn more about an organization [...]

Engaging Your Community in a Changing Internet Landscape: Insights from Meltwater’s “Global State of Digital Media”

March 15, 2023|

Social media is a crucial tool for public agencies and organizations to connect with their communities and share essential information. As the use of platforms like Facebook, Instagram, Twitter, TikTok, and Nextdoor continues to grow, it is vital to understand how to use these tools effectively.

Should Your City Adopt a Citywide Governance Policy?

March 8, 2023|

As hundreds of agencies throughout the state are driven by the California Voting Rights Act to change to “by-district” elections, some cities are standing up for their belief that each city council member should continue to serve all community members – regardless of the district in which residents reside.