Local Newspaper Dies. Now What?

March 23, 2016|

Remember the days of the morning and afternoon paper delivery? Okay neither do I, but my Dad does, which means it was not all that long ago that people got their news about the local community from the paper publications that showed up on their doorstep. Local reporters covered City Hall and community happenings. Residents [...]

Online Ad Remarketing Explained

March 19, 2016|

Ever wonder why two days after looking at tents and sleeping bags on Amazon you start seeing ads for camping gear while visiting your favorite blog? It is called remarketing, and it can give your organization a competitive advantage to recapture lost customers and past purchasers when they are ready to buy. Through Google’s remarketing program, people who [...]

Capital Markets Find City Government Technology Enticing

February 19, 2016|

Whether at the federal, state or local levels, public administrators are being held more accountable for how they spend taxpayer money and how they respond to the needs of the people they serve. This rise in accountability has correlated with the rise of the Internet and various web-based technologies to drive transparency and citizen access [...]

Good News: Technical Difficulties Are Not Brown Act Violations

February 10, 2016|

According to the Ralph M. Brown Act, a City is responsible for posting an official meeting agenda on its website (assuming it has one) at least 72 hours before the scheduled meeting takes place. The Brown Act’s purpose is to ensure the deliberations and actions of a public legislative body are open to the public. [...]

5 Ways to Leverage Facebook Live Video for Your City

February 7, 2016|

On January 28, 2016, Facebook announced that it was rolling out a highly anticipated feature to all U.S. iPhone users: Live Video streaming. The rollout makes sense, given the rise of live video apps such as Twitter’s Periscope and Meerkat, which both received a hefty amount of media attention and praise in 2015. Facebook’s massive [...]

RIP Old Internet Explorer – Impacts on Your Web Strategy

January 8, 2016|

On Tuesday, January 12, 2016, Microsoft will end support for all versions of Internet Explorer (IE) prior to IE 11. Organizations currently running Windows 8.1 or Windows 10 operating system will likely not notice at all as they have the most recent version of IE installed on their workstations. But, this could spell trouble for [...]

5 Facebook Page Updates to Help You Better Engage Your Followers

December 22, 2015|

This year, Facebook introduced new options to its Page settings that allow organizations to drive interaction with their followers and reach new visitors. Below are five new features your organization can use to drive your digital brand. 1. GIF-ify Your Page Bring your Facebook post alive with a GIF. A graphic interchange format (GIF) image [...]

LinkedIn Makes Consistent Branding Easier with Single Logo

August 1, 2015|

LinkedIn has recently made it easier for organizations using "Company Pages" to have consistent branding throughout the social network. Previously, Company Pages could utilize two different logos: a "standard logo" (100 x 60 pixels) and a "square logo" (50 x 50 pixels), each with a maximum file size of 2 MB. Now, in response to [...]