Twitter Promote Mode
Here is what you need to know about Twitter Promote Mode, Twitter's automatic $99/month ad service.
Best Practices for On-Camera and Phone Interviews
Whether you're an elected official, a Public Information Officer or a CEO, a one-on-one interview with a reporter is probably in your future.
ArchiveSocial vs. PageFreezer vs. Smarsh
A few companies have emerged that automatically archive and track government agency social media posts and comments.
Should You Disable Facebook Page Reviews?
When it comes to public agencies, Facebook Page Reviews may do more harm than good. Should you disable them?
Four Hot Topic Tips for Public Agency Social Media Posts
Got a challenging issue that is dividing your community? Is there an active group trying to misinform the public? Here are four tips for navigating sticky issues in your community with social media.
Nextdoor in the World of Emergency Notification Systems
Urgent Alerts have put Nextdoor in the emergency notification system world.
Celebrating Silent Infrastructure
Infrastructure is an unsung hero that enables innumerable conveniences, from binging shows on Netflix to heating our homes.
Granicus Absorbs Vision Internet
Granicus and Vision joined forces to lead innovation in the public sector and support governments serving their constituencies.
The Three Commandments of Media Relations
Newspapers may struggle financially, but they remain a core influencer and message delivery platform in our communities. This has made the ability for City Staff to craft compelling story pitches and form relationships with reporters vital to the success of their communication and outreach efforts.
Sponsored Content Moves Nextdoor
Hyper-local online neighborhood forum Nextdoor now allows Sponsored Posts from businesses.
Open and Click-Through Rates Aren’t Telling the Full Story About Your Email Campaigns
When it comes to email marketing analytics, open and click-through rates only tell part of the story of a campaign’s impact.
Facebook Blueprint
Facebook has introduced Blueprint, an online education resource to help advertisers learn Facebook’s advertising tools.
2018 Is Ultra Violet
Integrating trending colors, such as Pantone’s Color of the Year, can add a contemporary flair to messaging and branding.
Facebook’s New Algorithm Creates Obstacles and Opportunities for Municipalities
Facebook is changing the way it prioritizes content in followers’ News Feeds. Here are three tips for updating your Facebook marketing strategy.
Changes Coming for LinkedIn Groups
LinkedIn recently confirmed details of how they are "planning to make Groups a bigger part of the main LinkedIn experience."
3 Instagram Updates That Will Impact Your Strategy
Bolster your messaging and reach with these new Instagram updates.
Insights Roundup – December 2017
Check out the latest insights from our social media sites in this December 2017 Insights Roundup.
End-of-Year Digital Asset Checklist
The end of the year for public agencies is usually a quiet period and a good chance to catch up on some annual activities. Tripepi Smith suggest three simple checkups that will ensure you secure your agency’s digital assets.
Insights Roundup – November 2017
Check out the latest insights from our social media sites in this November 2017 Insights Roundup.
Insights Roundup – October 2017
Check out the latest insights from our social media sites in this October 2017 Insights Roundup.
