Tripepi Smith collaborated closely with City staff and community stakeholders to understand San Pablo, where we are today and where we are trying to go. The result is a clear, functional brand system that supports one of the City Council’s priorities and implements a key action from our Economic Development Strategy. This gives us a stronger platform to attract investment, support local businesses and communicate our vision in a more coordinated way. We’re proud to use these tools to highlight the strengths of San Pablo as the city evolves.
– Kieron Slaughter, Economic Development and Housing Manager, City of San Pablo


