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CEA: library of program branding toolkits

The Challenge As Clean Energy Alliance expands its programming, we faced a critical branding hurdle: how to make each program visually distinct while maintaining a cohesive “CEA” identity. When our offerings were small, logos followed different orientations. While they technically met brand guidelines, the lack of a standard format created a messy visual landscape. We knew that as our program library grew, this inconsistency would lead to customer confusion and a diluted brand. Our Approach Our team acted quickly to develop a structured logo system that distinguishes between Service Tiers and Specific Programs. To ensure a smooth transition, our [...]

Transparency Is Power

Community Choice Aggregators (CCAs) are rooted in the promise of green energy under local control. That promise is the foundation of public trust and a fundamental reason why many cities form or join a CCA.

CalChoice and CEA Understanding Your Bill Resources

Community Choice Aggregation (CCA) customers often receive electricity bills that are confusing due to the dual billing structure: their local CCA supplies the electricity, but their investor-owned utility (IOU) handles delivery, infrastructure and billing.

Tripepi Smith to Attend the CalCCA Annual Conference

Tripepi Smith’s Katherine Griffiths, Sara Madsen, Peter Johnson, Kendall Lowery, Nolan Voge and Olivia Rizzuto will represent the firm at the California Community Choice Association (CalCCA) Annual Conference April 28-30 in Irvine, California.  This year’s theme, Powerful Together, highlights the spirit of collaboration driving innovation in a smarter, more reliable, and sustainable energy future. The conference will feature sessions on regional energy solutions, emerging technologies such as AI, low-cost decarbonization strategies and new funding opportunities to accelerate the clean energy transition. Tripepi Smith is a proud partner of CalCCA and Megawatt Sponsor of this year's Annual Conference. At 2 PM [...]

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