Skip to content
Tripepi Smith Talent Solutions Website
PublicCEO Website
LINK Website
Tripepi Smith
  • People
    • Our Team
    • Contact
  • Culture
    • About Us
    • Association Engagement
    • Awards
    • Careers
  • Clients
    • Who We Serve
    • Testimonials
  • Our Work
    • Service Areas
    • Case Studies
    • Association Management
    • Ballot Measure Outreach
    • CCA Marketing Services
    • Communication Support
    • Event Production and Management Services
    • Districting Outreach Services
    • Graphic Design and Branding
    • Media Intelligence
    • Organics Recycling Communication
    • Photography and Videography
    • Training
    • Web Design and Support Services
      • Cloud Webmaster
    • Recruitment and Organizational Development
  • Insights
    • News
    • Thought Leadership
    • In The Media
  1. Home
  2. Our Team
  1. Home
  2. Our Team

Senior Business Analysts

Contact Tripepi Smith
Senior Business Analystsmaxdev2025-09-17T15:25:02-07:00
  • Kaitlyn Wu
    Kaitlyn Wu
    Senior Business Analyst
  • Devyn Fisher
    Devyn Fisher
    Senior Business Analyst
  • Sienna Boyd
    Sienna Boyd
    Senior Business Analyst
  • Kaetlyn Hernandez
    Kaetlyn Hernandez
    Senior Business Analyst
  • Kalee Cummings
    Kalee Cummings
    Senior Business Analyst
  • Melanie Moore
    Melanie Moore
    Senior Business Analyst
  • Kylie Sun
    Kylie Sun
    Senior Business Analyst
  • Peter Johnson
    Peter Johnson
    Senior Business Analyst
  • Dana Sovinec
    Dana Sovinec
    Senior Business Analyst
  • Barbara Beran
    Barbara Beran
    Senior Business Analyst

Explore Tripepi Smith Brands

TS Talent Solutions PublicCEO LINK
Contact Us
Tripepi Smith

Contact Us
(626) 536-2173 • Info@TripepiSmith.com • 27702 Crown Valley Parkway, D4 #139 Ladera Ranch, CA 92694
Privacy Policy • © Copyright 2026 Tripepi Smith • All Rights Reserved.

Page load link

Kaitlyn Wu
Senior Business Analyst

Kaitlyn Wu is a seasoned outreach professional with more than a decade of experience in communications and marketing. Throughout her career, Kaitlyn has spearheaded content strategy and copywriting for newsletters, annual reports, websites, social media, op eds and more. In addition, she has managed water education programs and workforce development initiatives for K-12 students and beyond. Through strategic communication efforts, Kaitlyn helps organizations educate stakeholders and produce positive change within their communities.

Kaitlyn graduated summa cum laude from California Baptist University with a bachelor’s degree in public relations and psychology. She is a certified Hootsuite Social Marketing Professional and holds the J. Lindsey Wolf Certificate in Communications from the California Association of Public Information Officials (CAPIO). In addition, she has completed CAPIO’s Emergency Communications Academy, hosted in partnership with CalOES. 

Her clients have included Costa Mesa Sanitary District, Del Paso Manor Water District, East Palo Alto Sanitary District, Galt Arno Cemetery District, Jurupa Valley Community Services District, Santa Clarita Valley Water Agency and the cities of Azusa, American Canyon, Costa Mesa, Jurupa Valley, Menifee, Morgan Hill, Napa, Orinda and South Gate.

Devyn Fisher
Senior Business Analyst

Devyn is a detail-oriented and results-driven communicator, who is committed to understanding an organization’s mission and values to craft key messaging that aligns with organizational objectives. She graduated from Cal Baptist University with a Master of Arts in Strategic Communication and from Northern Arizona University with a Bachelor of Science in Strategic Communication. Equipped with a strategic communication mindset, Devyn brings comprehensive experience in developing engaging content for traditional and social media within the local government sector. She began her career in local government with the City of Flagstaff, and continued to strengthen her skillset with the City of Fontana and City of Jurupa Valley. Devyn is recognized as a go-to resource for social media trends, website management, and creative brainstorming techniques, instrumental in fostering effective communication and engagement through successful campaigns and outreach events.

She is certified in Crisis Communication through the Public Relations Society of America (PRSA) and Social Media Marketing through Hootsuite. Her clients have included the City of Cupertino, City of Pleasanton, City of San Fernando, City of Palmdale, City of Walnut Creek, Jurupa Community Services District and Harlingen Waterworks Systems.

Sienna Boyd
Senior Business Analyst

Sienna Boyd is a strong people and project manager with a background in sales and customer experience. After studying political science at California Baptist University, she went on to enter the marketing and communications space, constantly shattering sales and retention records. Sienna believes that solid storytelling is the key to an empathetic communication ethos. She has over a decade of team building and interpersonal communication experience and is passionate about strategies individualized to context, need and community. As a senior business analyst for Tripepi Smith, Sienna manages a wide range of projects, continues to produce quality content, provides communication insights and develops outreach strategies for clients. 

Her clients have included the City of Palmdale, City of Menifee, Fresno Council of Governments, City of Tulare, City of Cerritos and the City of Westlake Village.

Kaetlyn Hernandez
Senior Business Analyst

Kaetlyn Hernandez has grown with Tripepi Smith as an intern, Junior Business Analyst, Business Analyst and, now, Senior Business Analyst. In all these roles, Kaetlyn has proven her expertise in event planning, project management, social media management and communications campaign planning and execution. She particularly specializes in conference and partnership management, connecting both Tripepi Smith and several private agencies with the local government community. 

Kaetlyn flexes her skills with the City of Culver City, City of Indian Wells, California Joint Powers Insurance Authority, California Contract Cities Association, CHEERS and ConSol, Climatec, Municipal Management Association of Northern California, Municipal Management Association of Southern California and National Demographics Corporation.She also serves as the marketing supervisor for Tripepi Smith.

Kaetlyn is a certified Hootsuite Social Marketing and Sprout Social Professional, Constant Contact Partner and has completed the following Udemy courses: ‘Ninja Writing: The Four Levels of Writing Mastery’, ‘Writing with Flair: How to Become an Exceptional Writer’, ‘The Complete Graphic Design Theory for Beginners’ and ‘Writing Tools Hacks.’ In addition, Kaetlyn has completed the Coro Southern California Women in Leadership Program

Kalee Cummings
Senior Business Analyst

Kalee Cummings is a Senior Business Analyst at Tripepi Smith, specializing in strategic communications, campaign leadership and stakeholder and executive communications for public agencies. She leads client engagements, guiding messaging strategy and supporting the delivery of integrated communications efforts.

Kalee partners with agency leadership to translate complex initiatives into clear, credible narratives and leads cross-functional teams, coordinating the development and delivery of integrated campaigns. Her work spans message development, community engagement and crisis communications, with a focus on alignment, clarity and public trust. Her work aslo includes experience supporting economic development initiatives, annual reporting, ad campaign management and creative storytelling efforts.

Her approach is grounded in data and insight, incorporating analytics, market research and social listening to inform strategy. She also brings technical expertise in web platforms and digital communications, strengthening how agencies engage with their communities online.

Kalee holds a bachelor’s degree in government from Claremont McKenna College, with a focus on public policy and organization, and a sequence in data science. She maintains certifications in Google Ads Display, Meltwater Social Listening and Boolean search and the Sprout Social platform.

Her client experience includes municipalities such as American Canyon, Napa, St. Helena, El Cerrito, Orinda, Healdsburg, Windsor, San Pablo, Cupertino, Larkspur, Atherton, Dixon, Lancaster and Laguna Hills, as well as organizations including Pivot Charter Schools, HdL Companies and the Center for Public Safety Management.

Melanie Moore
Senior Business Analyst

Melanie Moore, a Bay Area native, brings experience in financial research and marketing, complemented by her bachelor’s degree in economics from Claremont McKenna. She started as a junior business analyst, quickly advanced to a business analyst in 2022 and was promoted to a senior business analyst in 2024. Since joining the team, Melanie has played a pivotal role in managing clients, crafting compelling narratives and actively engaging with communities to fulfill unique client needs. At the core of Melanie’s expertise lies her ability to develop innovative communication strategies and create targeted content.

Melanie has certifications for Hootsuite Social Marketing Professional and Sprout Social Specialist. Additionally, Melanie has a specialty in Prop 218 processes, communications assessments and AI strategy.

Her clients include the City of Hercules, City of Livermore, City of Los Altos, City of Lancaster, City of Maywood, City of Menlo Park, City of Mountain View, City of Salinas, City of Sunnyvale, City of Vacaville, City of Vallejo, Town of Los Altos Hills and Livermore Pleasanton Fire Department.

Kylie Sun
Senior Business Analyst

Kylie Sun brings a diverse skill set to the team from her experience in several industries, such as litigation services, academic administration and music marketing. She graduated from Biola University with a bachelor’s degree in business administration with a concentration in business management. She has a strong background in social media strategy, website development, writing and scheduling and high-volume operations due to her experiences as an Administrative Assistant at Biola University, Marketing Intern at Transparent Productions, Social Media Marketing Manager at TSE Worldwide Press and Operations Associate at TSG Reporting.

Kylie is a certified Hootsuite Social Marketing Professional. She works closely with clients on

communications related to municipal district formation and Senate Bill 1383. She also takes lead on recruitments for Tripepi Smith Talent Solutions. Her clients include the City of Laguna Beach, City of Needles,, HSITAG, City of Rancho Cucamonga, City of Lakeport, City of Fountain Valley and City of La Cañada Flintridge.

Peter Johnson
Senior Business Analyst

Peter Johnson brings nearly a decade of media experience to the Tripepi Smith team and an expertise in writing, community relations and local government policy. Prior to joining Tripepi Smith, he spent five years as the assistant editor of a San Luis Obispo County newspaper, honing his skills communicating the ongoings of local government and politics to the public through his award-winning journalism. Peter possesses a diverse skill set which he deploys creatively with a strong drive to produce quality and impactful results for clients. He graduated from Stanford University with a bachelor’s degree in communication. 

Peter is certified in Hootsuite Social Marketing and in Creating Boolean Searches and Media Monitoring by Meltwater. He also holds a Professional Certificate in Public Engagement from the Davenport Institute of Public Engagement and Civic Leadership. His clients include the City of Grover Beach, City of Marina, City of Arroyo Grande, City of Baldwin Park, City of Rancho Palos Verdes, City of Pico Rivera, City of Palmdale, MCE and Clean Energy Alliance.

Dana Sovinec
Senior Business Analyst

Dana Sovinec is a public affairs and communications professional with focused expertise in local government and team leadership. Prior to joining Tripepi Smith, Dana served as Public Information Officer to Stockton Mayor, Kevin Lincoln, managing strategic messaging, public outreach and engagement, media relations and crisis communications. She graduated from Sacramento State University in 2008 with a Bachelor of Arts in Government and a minor in Sociology. After college, she gained foundational government experience working for Governor Schwarzenegger and Brown, and then continued her passion for serving the public through creative productions and communications at a local church.

Dana is certified in Emergency Response Planning and Communications. Her clients include the City of Suisun City, City of Richland, WA, Town of Windsor, City of Santa Paula, City of Modesto, City of Dublin and Inland Valley Humane Society and S.P.C.A.

Barbara Beran
Senior Business Analyst

Barbara Beran Talent on Tap

Barbara Beran is a dynamic and results-driven public relations professional with more than a decade of experience in executing tailored communications strategies. She has a background in media relations, crisis management and event planning across nonprofit, water, transportation, government and healthcare sectors. She graduated from San Diego State University with a Bachelor of Arts in Journalism and Media Studies. She has a proven track record in building brand awareness, strategic partnerships and managing high-profile client accounts. She is passionate about effective communication and dedicated to making a positive impact.

Barbara’s clients include the City of Calabasas, City of Palm Springs, City of Los Altos, City of Livermore and 1st Public Hydrogen Authority.

Go to Top