For the past 11 years, Pivot Charter Schools has partnered with Tripepi Smith to enhance marketing and enrollment efforts, leveraging the team’s deep insights into how best to connect with the community and maximize the impact of Pivot’s investment in enrollment marketing. Drawing on this extensive experience, Tripepi Smith recently launched new initiatives designed to further elevate Pivot’s visibility and engagement, including a digital billboard campaign for Pivot North Valley and fresh merchandise for all four of Pivot’s campuses.
“The goal of these new advertising initiatives was to create a dynamic presence that attracts new students while reinforcing the strong sense of community within Pivot,” said Jayna Gaskell, Executive Director of Pivot Charter Schools. “With Tripepi Smith’s strategic guidance and design expertise, we’ve been able to achieve these goals effectively, and we are thrilled with the positive results.”
The core project team from Tripepi Smith, consisting of Senior Business Analyst Kalee Cummings and Junior Business Analysts Olivia Rizzuto and Julia Gale, led the initiative. Their collaborative efforts were supported by the creative talents of Junior Graphic Designers Jenna Haubruge and Jessa Laboissonniere. Together, the team delivered a standout digital billboard campaign for Pivot North Valley, strategically placed in a high-traffic area to showcase the campus’s offerings and significantly boost visibility — including over 1 million impressions during its five week duration.
In addition to the billboard in North Valley, the team designed new stickers and shirts for all of the schools featuring fun and motivational sayings that reflect the Pivot community and the school’s unique educational approach. These items were created not only to foster a sense of school pride and unity among staff, students and families but also to help students represent Pivot in the broader community and build brand awareness.
“It’s been incredibly rewarding to see the positive, tangible impact these efforts have had and will continue to make on the Pivot community,” said Kalee. “From enhancing school spirit to promoting a deeper connection within the community, we are proud to continue supporting Pivot in their growth and success.”
As Pivot Charter Schools continue to expand and evolve, the collaboration with Tripepi Smith remains focused on creating innovative strategies to meaningfully connect with potential students and foster engagement.
About Pivot Charter Schools
ROADS Education Organization, a not-for-profit California corporation, currently operates four Pivot Charter Schools serving San Diego, Riverside, Butte and Sonoma counties. Its public charter school program combines resource center offerings with an online curriculum that allows students to receive individualized attention and participate in small group instruction classes and tutorials. At Pivot, students learn more and struggle less.
Pivot Charter School offers students in grades TK-12 an opportunity for a blended learning program, with online courses combined with teacher support and subject-specific tutoring at our resource center. Through Pivot’s advanced educational and enrichment program, students have the opportunity to participate in AP and college courses, interest-focused electives, as well as opportunities for social interaction through clubs, resource center events, and field trips. Visit PivotNorthBay.com, PivotNorthValley.com, PivotSanDiego.com or PivotRiverside.com to learn more.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, aerial imagery, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Malibu, City of Napa, City of Palmdale, City of Paramount, City of Tracy, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California City Management Foundation, Renne Public Law Group, West Coast Arborists, Scripps College, Blind Children’s Center and Climatec.
