In March 2023, the City of Laguna Beach enlisted the expertise of Tripepi Smith to create an engaging recruitment video to showcase the City’s unique charm and diverse career opportunities. Highlighting the City’s history, vision and core values, the video also pays homage to its local programs, businesses and outdoor areas. It serves as a powerful tool to attract top talent to join the City’s workforce.
The video starts with a visually stunning introduction, capturing clips of key locations throughout the City, while also discussing what Laguna Beach has to offer for its employees. Including the City’s core values and vision provides viewers with a comprehensive understanding of the City’s culture and long-term goals. The video not only showcases the external beauty of the City, but also emphasizes the commitment of the team united by a collective vision for the future.
“When collaborating on this project with Laguna Beach, our aim was to create a video that went beyond the basics,” said Tripepi Smith Director Cameron Grimm. “By showcasing the City’s history, featuring current employees and a tone and visuals that reflect the organization’s culture and values, it allowed us to craft a video that directly resonated with those seeking not just a job, but a fulfilling professional journey.”
About the City of Laguna Beach
The City of Laguna Beach is a small town of picturesque beaches, hiking trails, a walkable downtown, and summer art festivals. Located in southwest Orange County, Laguna Beach occupies 8.84 square miles, has a population of 23,000 and welcomes six million visitors each year. The City provides a full range of services, including recreational activities, cultural arts events, public works maintenance of streets and parks, transit operations, community development, administrative services, and police, fire, and marine safety protection.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, aerial imagery, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Santa Paula, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Napa, City of Paramount, City of Tracy, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California City Management Foundation, Renne Public Law Group, West Coast Arborists, Scripps College, Blind Children’s Learning Center and Climatec.
