Tripepi Smith teamed up with the California Community Choice As
sociation (CalCCA) at the 2024 CalCCA Conference to capture a series of insightful interviews with industry leaders, focusing on the pivotal role Community Choice Aggregators (CCAs) play in building California’s clean energy future. The interviews, now featured in CalCCA’s new Energized Insights series on LinkedIn, shine a spotlight on the innovative strategies and partnerships driving California’s clean energy evolution.
“Our Energized Insights series allows us to promote the amazing work CCAs are doing across the state,” said Jackson McDonough, Communications and Marketing Manager at CalCCA. “Thanks to our partnership with Tripepi Smith, we’ve been able to capture the thoughts and experiences of key experts in a way that engages our audience and amplifies the impact CCAs have on our communities.”
Business Analyst Peter Johnson conducted the interviews, with video assistance from Junior Videographer Daniel Ceruti, where CCA professionals shared their unique perspectives on community-focused energy solutions, policy challenges and collaborative efforts to advance California’s renewable energy goals.
“Tripepi Smith is proud to help showcase the innovative work that CCAs are facilitating across the state,” said Peter. “By highlighting these voices, CalCCA is not just documenting progress — it’s inspiring action and building a deeper understanding of CCAs among the public.”
Keep an eye out for the Energized Insights series on CalCCA’s LinkedIn page and hear directly from the leaders shaping California’s clean energy future.
About CalCCA
CalCCA was begun in 2016 by six Community Choice Aggregators (CCAs) in California in order to represent the interests of community choice electricity providers at the legislative and regulatory levels. CalCCA now serves 24 out of 25 currently operating CCAs in California. Representing upwards of 11 million customers in 200+ cities and counties, CalCCA uses education, guidance and advocacy in order to promote cleaner energy at affordable prices.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, aerial imagery, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Malibu, City of Napa, City of Palmdale, City of Paramount, City of Tracy, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California City Management Foundation, Renne Public Law Group, West Coast Arborists, Scripps College, Blind Children’s Center and Climatec.


