President Ryder Todd Smith, Director Jon Barilone and Business Analyst Saara Lampwalla will represent Tripepi Smith at the California Association of Public Information Officials (CAPIO) 2021 Annual Conference in Squaw Creek from November 2-5, 2021.
Not only is Tripepi Smith a Diamond Sponsor for CAPIO, but the firm will also sponsor the conference Wi-Fi and lead two insightful sessions.
On November 2 at 4 p.m., Ryder, Saara and Jon will close out a pre-conference “Social Media Boot Camp” featuring presentations by representatives from Facebook and Instagram, Twitter and Nextdoor. The Tripepi Smith team will dive deep into gathering social media analytics in “Measuring What Matters.”
“We hope CAPIO members walk away from this hands-on workshop feeling empowered by having measured the impact of their work,” said Saara.
Key takeaways from the session will include:
- Why measuring metrics matters,
- Creating a social media dashboard report,
- And important social media metrics to gather.
On November 4 at 9 a.m., Jon will moderate the discussion “Two (or Three or Four) Heads Are Better Than One: Forming Your Countywide PIO Network.”
“Collaboration across geographic boundaries has a positive impact on reaching the public with important announcements,” said Jon. “It’s an honor to have the opportunity to moderate a panel of public information professionals who put that principle into practice every day.”
Tripepi Smith’s conference resources are available at TripepiSmith.com/CAPIO.
About CAPIO
CAPIO is a membership organization serving more than 700 professionals throughout the public sector who engage communities through honest and transparent communication. CAPIO provides education and networking that helps its members and their agencies develop and advance. CAPIO is the leading professional organization dedicated to advancing public communicators through training, resources and networking to strengthen and engage communities—a fundamental piece of good government.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Santa Paula, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Napa, City of Paramount, City of Martinez, City of Tracy, City of Vallejo, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clarita Valley Water Agency, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California Contract Cities Association, California City Management Foundation, Renne Public Law Group, Bob Hall & Associates and Climatec.
