To help promote their Summer Streetfest and capture key moments from the event, the City of Bellflower partnered with Tripepi Smith to create engaging content and enhance event visibility. Bellflower has been partnering with Tripepi Smith to help promote their events and create more lively, upbeat content. This ongoing collaboration has produced promotional material for a variety of events, including Family Movie Nights, seasonal celebrations and community events such as the yearly Bellflower Photo Contest. The success of these promotional efforts for their Summer Streetfest event series drove high attendance and a lively atmosphere. Tripepi Smith further elevated the event by use of professional drone work that captured the vibrancy of the festival, resulting in 13,000 impressions and 600+ likes on the City’s social media recap post.
Videographer Josh Hernandez and Junior Videographers Christina Havarilla and Daniel Ceruti collaborated to bring the energy of the Summer Streetfest series to Bellflower’s social media through stunning aerial imagery, engaging photography and traditional videography. Nolan Voge took the lead as project manager to help coordinate and bring the vision to life.
“Summer Streetfest is a festive concert series that our community looks forward to each year,” said Recreation Manager Kristen Smith. “Tripepi Smith’s video production services helped to capture meaningful moments and showcase a cherished community event.”
The video, featuring drone footage captured on the first night of the Summer Streetfest, was used as a promotional tool for the remaining nights of the event series. The drone’s full-view perspective highlighted the event’s impressive turnout and showcased the range of amenities available. Thanks to targeted promotional efforts, the video went on to drive a 500% increase in engagement compared to other City reels released in the same timeframe. The full video was shared across social media, significantly boosting the event’s visibility and audience engagement.
“Working with the City of Bellflower is always a rewarding experience,” said Nolan. “The City staff are incredibly supportive, making our job that much easier. I’m proud of the outstanding results our team achieved in highlighting the Recreation Department’s hard work and dedication.”
Tripepi Smith looks forward to continuing its collaboration with the City of Bellflower to deliver top-quality communication services that drive event attendance.
About the City of Bellflower
Over 77,000 people call the City of Bellflower “home.” A quiet bedroom community located in South Los Angeles County, the community boasts a hometown feel in an urban environment. With a diverse population, consistent community leadership, and a commitment to enriching the lives of residents, the City prides itself on being an excellent place to live, work and play. Learn more at www.bellflower.org
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, aerial imagery, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith’s diverse clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Malibu, City of Napa, City of Palmdale, City of Paramount, City of Tracy, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California City Management Foundation, Renne Public Law Group, West Coast Arborists, Scripps College, Blind Children’s Center and Climatec.
