Tripepi Smith collaborated with CalChoice Energy Authority (CalChoice) to create new member agency Power Choice CARE webpages, developing an accessible and user-friendly digital experience for income-qualified households seeking sustainable energy solutions.
The Power Choice CARE program provides California Alternate Rates for Energy (CARE) and Family Electric Rate Assistance (FERA) customers new opportunities to install home solar energy systems with emergency backup power. Made possible through California’s Self-Generation Incentive Program (SGIP), the offering makes clean energy adoption more affordable than ever for qualifying families.
“CalChoice’s Power Choice CARE program is a key addition to our program offerings, providing access to clean energy for families who need it most,” said CalChoice Interim CEO Rob Johnson. “Tripepi Smith’s expertise in the local community choice aggregation space and webpage development helped us create a webpage that matches the program’s mission of making sustainable energy accessible and affordable for income-qualified households.”
Tripepi Smith focused on streamlining the user experience by providing easily accessible resources that help eligible customers quickly understand the program’s key benefits and navigate the application process.
Team Tripepi Smith was led by Director Sara Madsen and Business Analyst Olivia Rizzuto, who provided overall design direction and oversaw implementation, and Junior Business Analyst Ted Hwang, who developed and executed the webpage creation.
“Power Choice CARE is a great opportunity for CalChoice member customers, but it is key that they can easily access and understand the program,” said Sara. “Our new pages prioritize clarity and accessibility, ensuring that eligible households can quickly grasp the program’s value and take action before funding runs out.”
The new Power Choice CARE pages serve as a critical digital gateway for eligible families to access transformative energy solutions, and the project reinforces Tripepi Smith’s commitment to supporting public agencies in delivering essential services for their residents through strategic digital communication.
About CalChoice
CalChoice is a California Joint Powers Authority (“JPA”) that provides Community Choice Aggregation (“CCA”) support services, which include energy portfolio management, power procurement and trading, settlements and invoice validations, regulatory compliance, regulatory advocacy, financial and accounting, and rate-setting support functions. Current operational CalChoice members include Lancaster Choice Energy, Apple Valley Choice Energy, Pico Rivera Innovative Municipal Energy, San Jacinto Power, the Rancho Mirage Energy Authority, Pomona Choice Energy, Santa Barbara Clean Energy and Energy for Palmdale’s Independent Choice. By joining together, CalChoice members are able to cut costs through economies of scale. Learn More at californiachoiceenergyauthority.com.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, aerial imagery, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith’s diverse clients include: City of American Canyon, City of Calabasas, City of Culver City, City of Cupertino, City of Daly City, City of Grover Beach, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Malibu, City of Napa, City of Palmdale, City of Paramount, City of Tracy, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California City Management Foundation, Renne Public Law Group, West Coast Arborists, Scripps College, Blind Children’s Center and Climatec.
