Amid severe drought conditions in California, Valley Water Company tapped Tripepi Smith to provide communications support services for customer outreach and education. The scope of the engagement included:
- Drafting a communications plan
- Assisting staff in responding to press inquiries
- Crafting press releases and communications to residents
- Identifying communication opportunities
- Creating strategic messaging to educate and engage the Company’s customers
Tripepi Smith developed monthly bill inserts for Valley Water’s customers that featured water conservation guidance, general best practices and tips, information about incentives and rebates, updates about community water conservation progress, sustainability event opportunities and more.
“Valley Water’s commitment to conservation advocacy has been a driving force in our development of informational materials,” said Tripepi Smith Director Katherine Griffiths. “Motivating clear action has been at the center of our collaborative messaging over the past several years, and we are excited to showcase our successful work product.”
The Tripepi Smith team also helped develop print collateral to raise awareness of the “LCF Saves Water Challenge,” a partnership between the La Cañada Flintridge Chamber, Foothill Municipal Water District and local water agencies. The program encouraged chamber members to reduce water consumption and transition to water-wise landscapes for the chance to win various prizes. Materials included logo development, a brochure, application design, a press release and yard signs signifying household and business participation in the challenge.
This effort represents one of the many ways Tripepi Smith partners with water agencies to strengthen community engagement, build trust and highlight the essential services they provide.
About Valley Water Company
Valley Water Company is a mutual water company incorporated in 1910. With 3,580 service connections and 57 miles of water main in the City of La Cañada Flintridge, Valley Water Company provides shareholders with quality, reliable water and has been doing so for over 100 years.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, aerial imagery, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith’s diverse clients include: City of American Canyon, City of Calabasas, City of Culver City, City of Cupertino, City of Daly City, City of Grover Beach, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Malibu, City of Napa, City of Palmdale, City of Paramount, City of Tracy, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California City Management Foundation, Renne Public Law Group, West Coast Arborists, Scripps College, Blind Children’s Center and Climatec.
