Tripepi Smith partnered with Clean Energy Alliance (CEA) to produce a strategic social media video series designed to elevate community awareness and strengthen customer connection. The two-part series, “Meet the Staff” and “Meet the Board,” featured short-form videos introducing the professionals and policymakers responsible for delivering clean, reliable power to North County San Diego.
Developed as a people-centered communications initiative, the campaign intentionally shifted the focus beyond rates and energy portfolios to highlight the people advancing CEA’s mission. As a Community Choice Aggregator rooted in local control, CEA’s leadership and staff are central to its identity. The videos combined professional insight with authentic personal touches, offering a transparent and approachable view of the agency.
“Clean Energy Alliance has always prioritized transparency and community engagement, and this video series expands on that commitment,” said Greg Wade, CEO of Clean Energy Alliance. “Tripepi Smith’s creative team captured the authentic voices of our staff and board, showing our residents that their power provider is led by elected officials and staff who are also neighbors who care deeply about the community. The positive response from our customers has been meaningful to see.”
Throughout the campaign, the series consistently ranked among the top-performing posts on CEA’s social media channels, generating notable engagement and reinforcing meaningful connections between the agency and the customers it serves.
“Community Choice Aggregators are built on local leadership and public trust,” said Tripepi Smith Director Sara Madsen. “This series was designed to spotlight the people behind the mission and create space for authentic storytelling. By highlighting both professional expertise and personal perspective, we were able to help CEA strengthen its connection with the community it serves.”
Tripepi Smith managed the full scope of production, including concept development, on-site filming, post-production and social media strategy. Each video balanced subject-matter expertise with moments of personality to ensure the content felt both informative and relatable. Director Sara Madsen led the project with support from Business Analyst Kendall Lowery, Junior Business Analyst Ted Hwang and the firm’s video production team, delivering a cohesive campaign that advanced CEA’s commitment to transparency, trust and community connection.
About Clean Energy Alliance
Clean Energy Alliance (CEA) is a locally controlled, not-for-profit power provider serving over 255,000 customer accounts in the cities of Carlsbad, Del Mar, Escondido, Oceanside, San Marcos, Solana Beach and Vista, with a focus on clean energy, sustainability, competitive rates and community reinvestment. CEA follows a community choice aggregation (CCA) model that allows local governments to purchase power to meet their community’s electricity needs, offering an alternative to investor-owned utilities’ bundled rate service.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, aerial imagery, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith’s diverse clients include: City of American Canyon, City of Calabasas, City of Culver City, City of Cupertino, City of Daly City, City of Grover Beach, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Malibu, City of Napa, City of Palmdale, City of Paramount, City of Tracy, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California City Management Foundation, Renne Public Law Group, West Coast Arborists, Scripps College, Blind Children’s Center and Climatec.
