In a strategic effort to draw residents and visitors to its downtown area, the City of Orinda recently tasked Tripepi Smith with creating a new Downtown Orinda sub-brand. Designed to highlight the two distinct districts that comprise Downtown Orinda, the unique logos and color family capture Downtown Orinda’s vibrancy and charm while complementing the City’s primary brand. This project is part of a broader partnership between the City and Tripepi Smith.
“Tripepi Smith brought tremendous creativity and professionalism to the Downtown Orinda branding project,” said City Manager of Orinda Linda Smith. “Their team listened closely to our vision and crafted logos that truly capture the spirit of our community.”
The project was led by Senior Business Analyst Kaitlyn Wu and Business Analyst Morgan Teruel, who collaborated closely with Senior Graphic Designer Kjerstin Wingert and the City to bring the vision to life. A Brand at a Glance was created alongside the new design assets to ensure consistent implementation of the brand across digital and print mediums. In addition, the team crafted Canva templates that streamline social media content creation for City staff. These tools ensure every piece of outreach reflects the cohesive Downtown Orinda brand and aligns with the greater Orinda vision.
“This new sub-brand highlights the character of Downtown Orinda and gives the City a strong platform to showcase the area as a vibrant destination,” said Kaitlyn. “We’re excited to continue collaborating with Orinda to support their vision and advance key economic development efforts.”
Moving forward, the sub-brand will be fully integrated into a standalone Downtown Orinda website — designed and hosted by Tripepi Smith — where it will establish a welcoming aesthetic for visitors, residents and businesses alike.
About the City of Orinda
The City of Orinda, located in Contra Costa County, is celebrated for its scenic hillsides, small-town character, and vibrant cultural life. With top-ranked schools, strong community values, and proximity to the Bay Area, Orinda offers an exceptional quality of life for its residents. The City is dedicated to preserving its natural beauty while fostering a thriving local economy and welcoming environment for businesses and visitors. Through thoughtful planning and responsive services, Orinda continues to invest in the vitality of its community.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, aerial imagery, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith’s diverse clients include: City of American Canyon, City of Calabasas, City of Culver City, City of Cupertino, City of Daly City, City of Grover Beach, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Malibu, City of Napa, City of Palmdale, City of Paramount, City of Tracy, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California City Management Foundation, Renne Public Law Group, West Coast Arborists, Scripps College, Blind Children’s Center and Climatec.
