Tripepi Smith Senior Business Analyst Sienna Boyd shared her expertise with parks and recreation professionals during the 2025 California Park and Recreation Society (CPRS) Director’s Academy with her session, “Parks & Recreation Cheese Whiz: Leveraging Programming to Drive Community Engagement,” on October 10.
In her presentation, Sienna explored how parks and recreation departments can play a leading role in strengthening public trust and fostering civic connection. She emphasized that parks and recreation programs often serve as the most personal and consistent touchpoints between local government and the community.
“Many people may never attend a city council meeting,” said Sienna, “but they’ll show up to a summer barbecue or family movie night in the park. That’s where government builds trust — through presence, emotion and shared experiences.”
Sienna’s presentation introduced “The Cheese Whiz Equation,” a framework for creating meaningful engagement through storytelling, transparency and consistency. She encouraged agencies to focus on:
- Messaging around real community members and their experiences
- Using emotion and storytelling by highlighting transformation, progress and responsiveness in city programs
- Connecting content and distribution through strategic promotion, cross-department collaboration and data to extend impact
“Sienna brought a fresh and thoughtful perspective to this year’s Director’s Academy,” said Adrian Reynosa, Vice-President of the CPRS Administrators Section of CPRS District 10, which includes Los Angeles and Orange Counties. “Her ‘Cheese Whiz Equation’ made complex communication strategies approachable and directly applicable for parks and recreation professionals.”
Sienna also shared several Tripepi Smith best practices for local government communications, including maintaining centralized information hubs, aligning departmental messaging and limiting social media posting frequency to ensure clarity and consistency across platforms.
The session concluded with an engaging discussion, sharing actionable strategies for parks and recreation teams to unify messaging, use engagement data effectively and broaden the scope of communication to reflect overall city priorities.
About CPRS
Through education, advocacy, and connection, CPRS empowers parks and recreation professionals to enhance quality of life across California. Learn more at www.cprs.org.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, aerial imagery, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith’s diverse clients include: City of American Canyon, City of Calabasas, City of Culver City, City of Cupertino, City of Daly City, City of Grover Beach, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Malibu, City of Napa, City of Palmdale, City of Paramount, City of Tracy, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California City Management Foundation, Renne Public Law Group, West Coast Arborists, Scripps College, Blind Children’s Center and Climatec.
