As part of the new fiscal year cycle, the City of Palmdale tapped Tripepi Smith for the second consecutive year to create its Budget at a Glance — a concise, accessible summary of the City’s Fiscal Year 2025-26 budget. The 10-page publication outlines key initiatives, funding sources and capital investment priorities, all through a visually engaging and community-friendly lens.
Junior Graphic Designer Alexis Mendez led the design using Palmdale’s brand elements and key data points. He worked with Creative Director Kevin Bostwick, who provided design direction, while Business Analyst Abby Romano and Junior Business Analyst Hannah Wedepohl led content development and project management. Director Melanie James provided overall leadership and guidance throughout the project.
“The City of Palmdale cares deeply about fiscal transparency and community engagement,” said Abby. “This project is just one way they make budget information more accessible. We paired the statistics and priorities with bold imagery of Palmdale’s programs and events along with digestible charts to simplify the facts.”
Tripepi Smith has supported the City of Palmdale since November 2023. The firm has also created Budget at a Glance materials for other California cities, including Cupertino, Indian Wells and Paramount.
About City of Palmdale
The City of Palmdale is located in the southern region of the Antelope Valley, approximately 60 miles northeast of downtown Los Angeles along State Highway 14. Palmdale is a thriving community with over 167,398 residents. Affordable housing, excellent schools and over 300 days a year of smog-free blue sky contribute to an exceptional lifestyle. Despite its growth, Palmdale continues to cherish the small-town values of a family-oriented community while enjoying all of the conveniences of a thriving metropolitan area.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, aerial imagery, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith’s diverse clients include: City of American Canyon, City of Calabasas, City of Culver City, City of Cupertino, City of Daly City, City of Grover Beach, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Malibu, City of Napa, City of Palmdale, City of Paramount, City of Tracy, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California City Management Foundation, Renne Public Law Group, West Coast Arborists, Scripps College, Blind Children’s Center and Climatec.
