The City of Menlo Park tapped Tripepi Smith for graphic design assistance to advertise its annual, resident-favorite “Light Up the Season” event at Fremont Park.
The “winter wonderland” themed event featured family-friendly entertainment, performances by Menlo Park youth, wintry photo opportunities, free hot cocoa and the annual lighting of the community’s big evergreen tree.
Senior Graphic Artist Kjerstin Wingert crafted custom graphic elements that encapsulated the essence of the event, striking a balance between capturing the holiday spirit and ensuring inclusivity for all attendees. The designs included a flier distributed to residents and a street banner displayed during the event.
“One of the key elements incorporated into the artwork was the bokeh lights, a technique that captures soft and dreamy, out-of-focus elements,” said Kjerstin. “This choice was deliberate, aiming to evoke a sense of holiday cheer while inviting all residents to join in the festivities. Our goal was to not only advertise the event, but also reflect the City’s commitment to fostering a feeling of belonging for its residents.”
To view the artwork, visit the City of Menlo Park Website.
About Menlo Park
Menlo Park is a city of beautiful, tree-lined neighborhoods and active commercial districts. Located conveniently between the major metropolitan areas of San Francisco and San Jose, Menlo Park is home to approximately 32,000 residents in its 19 square miles. Menlo Park’s residents reflect a range of backgrounds and interests who tend to be well educated and actively engaged in community life.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, aerial imagery, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Santa Paula, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Napa, City of Paramount, City of Tracy, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California City Management Foundation, Renne Public Law Group, West Coast Arborists, Scripps College, Blind Children’s Learning Center and Climatec.
