Tripepi Smith is proud to welcome Lissette Santiago as its newest Senior Business Analyst. An award-winning strategist, Lissette brings more than a decade of experience in communications, media relations and storytelling across sectors including renewable energy, education, hospitality, public health and nonprofits.
Before joining Tripepi Smith, Lissette served as Senior Media Strategist at a boutique agency serving public and private sector clients throughout the United States, Canada and Mexico. Her portfolio includes an Emmy-nominated short documentary and a self-produced film exploring wheelchair accessibility in Cambridge, Massachusetts.
“I’m excited to be working for an ethical, reputable firm that values excellence, creativity and innovation,” said Lissette. “Ryder, Nicole and the TS team have created a legacy organization that has served countless communities. I look forward to helping expand that impact.”
Lissette also served as the Public Information Officer and Community Engagement Manager for Coachella Valley Unified School District, where she led crisis communications, brand development and strategic partnerships for a district spanning two counties and several cities. Her bilingual campaigns achieved record-breaking enrollment and social media engagement, outperforming even Los Angeles Unified School District in reach and interaction.
Lissette’s emergency communications training through the California Governor’s Office of Emergency Services and her leadership in high-stake situations, from pandemic response to school safety, further strengthen her ability to support public agency clients.
“It’s a pleasure to welcome Lissette to Tripepi Smith,” said President Ryder Todd Smith. “Her expertise and leadership in both public and private sectors make her a valuable asset to our clients and team.”
A Coachella native, Lissette has also served on boards of arts and energy organizations and was named a Palm Springs 40 Under 40 for excellence in media and community engagement. She holds a Bachelor of Science in Business Administration from the University of Redlands and a Master of Liberal Arts in Journalism from Harvard Extension School.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, aerial imagery, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith’s diverse clients include: City of American Canyon, City of Calabasas, City of Culver City, City of Cupertino, City of Daly City, City of Grover Beach, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Malibu, City of Napa, City of Palmdale, City of Paramount, City of Tracy, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California City Management Foundation, Renne Public Law Group, West Coast Arborists, Scripps College, Blind Children’s Center and Climatec.
