Tripepi Smith welcomes Junior Business Analyst Gillian Magallanes. In her new role, Gillian will develop content to help local government and private-sector organizations build trust, inform and connect with their audiences.
“Tripepi Smith is a respected firm within the local government and private sector space due to their communication expertise and client-driven approach,” said Gillian. “I am excited to join a team of like-minded individuals and contribute to meaningful community impact.”
Prior to joining Tripepi Smith, Gillian served as a content creator and digital marketing manager for the Elora App. Her responsibilities grew from creating and scheduling weekly social media posts and engaging with followers to managing content creator interns and holding weekly meetings to delegate tasks, review content plans and provide creative direction.
She previously interned on the communication and marketing team at Ronald McDonald House Charities of Idaho, where she created written content and graphics for website and newsletter campaigns, wrote spotlight pieces and feature articles and tracked engagement analytics across Instagram, X and LinkedIn to monitor social media performance. In that role, she said, she built a strong foundation in crafting content while thinking creatively about how to connect with and reach the right audience.
Gillian earned her bachelor of arts degree in communication, magna cum laude, from Boise State University. As a public relations assistant for Blue House Agency, a student-led public relations firm within the Boise State University Department of Media, she supported content creation/photoshoot mockups, influencer campaigns, brand pop-ups, press releases and creative and strategic marketing ideas for local clients. Currently, Gillian is pursuing a master of science in public relations innovation, strategy and management at the University of Southern California (USC) Annenberg School for Communication and Journalism.
“Gillian brings a collaborative and detail-oriented approach to the Tripepi Smith team,” said Principal Jennifer Vaughn. “Her perspective is going to be a huge asset to our team and, ultimately, to the communities we support every day.”
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, aerial imagery, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith’s diverse clients include: City of American Canyon, City of Calabasas, City of Culver City, City of Cupertino, City of Daly City, City of Grover Beach, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Malibu, City of Napa, City of Palmdale, City of Paramount, City of Tracy, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California City Management Foundation, Renne Public Law Group, West Coast Arborists, Scripps College, Blind Children’s Center and Climatec.
