After Energy for Palmdale’s Independent Choice (EPIC) recent launch of its Power Choice and Your Ride is EPIC inaugural programs, the organization called on Tripepi Smith for a comprehensive communications outreach campaign.
“Power Choice and Your Ride is EPIC reflect our City’s commitment to providing affordable and sustainable energy resources to our residents,” said Palmdale Environmental Manager Benjamin Lucha. “Tripepi Smith’s marketing expertise and strategies helped us reach our community and further demonstrate our commitment to a more sustainable city.”
The Power Choice program, a collaboration with CalChoice Energy Authority, Participate.Energy and Tesla.Inc, allows EPIC’s residential customers and homeowners to reap the benefits from solar and battery storage without the cost of installing and owning a system, leading to energy savings and grid resiliency. The Your Ride is EPIC program offers eligible EPIC customers the chance to receive a free or significantly discounted PHEV or EV charger, encouraging the adoption of low-emission transportation.
Tripepi Smith developed articles, informational web pages, digital and print design materials and social media posts covering both initiatives. Business Analyst Charlie Mounts and Junior Business Analyst Olivia Rizzuto spearheaded these efforts, with creative and web development assistance from Junior Graphic Designer Alexis Mendez and Junior Website Developer Max Weirauch.
“The goal of this campaign was to spread awareness about these exciting programs among EPIC’s customers,” said Charlie. “The Power Choice and Your Ride is EPIC initiatives are creating a more sustainable future for Palmdale, and we are proud to have been part of furthering the City’s environmental mission.”
About Energy for Palmdale’s Independent Choice (EPIC)
Palmdale is committed to providing clean energy at affordable rates. In partnership with Southern California Edison (SCE), EPIC buys sustainable and fiscally responsible energy on behalf of our customers. This energy goes into the electric grid. SCE will continue to deliver the electricity, maintain power lines, handle customer billing, and respond to new service requests and emergencies, as they always have.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, aerial imagery, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Malibu, City of Napa, City of Palmdale, City of Paramount, City of Tracy, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California City Management Foundation, Renne Public Law Group, West Coast Arborists, Scripps College, Blind Children’s Center and Climatec.
