In July 2022, the City of Costa Mesa engaged Tripepi Smith for dedicated outreach surrounding Senate Bill (SB) 1383 — a bill that changes how California residents and businesses dispose of food scraps and organic waste. To educate the City’s audience on these requirements and motivate lasting behavior change, Tripepi Smith partnered with the City to conduct a year-long outreach campaign. Principal Jennifer Nentwig, alongside Senior Business Analyst Kaitlyn Wu and Graphic Designer Jenni Wechsler, created a webpage, social media content, postcard, flyer, leadership talking points and an animated video outlining SB 1383 requirements.
In addition to organics recycling outreach, Tripepi Smith also assisted with communications surrounding beverage recycling requirements. This included a webpage, flyer and social media content.
“Intentional and strategic outreach is essential when new state requirements affect the daily lives of residents,” said Kaitlyn. “Our goal was to share these new regulations in ways that reached all sectors of the Costa Mesa population, and we are grateful for the opportunity to partner with the City in these key sustainability efforts.”
Learn more about Costa Mesa’s outreach efforts by visiting the City’s organics recycling and beverage recycling webpages.
About Costa Mesa
The City of Costa Mesa— just one mile from the Pacific Coast in the heart of Orange County—is one of California’s most eclectic and vibrant cities. Costa Mesa encompasses 16 square miles and has a population of about 112,780. Since its incorporation in 1953, Costa Mesa has evolved from a semi-rural farming community of 15,000 to a city with robust local economy that generates tax revenues of about $118 million annually.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, aerial imagery, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Santa Paula, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Napa, City of Paramount, City of Tracy, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California City Management Foundation, Renne Public Law Group, West Coast Arborists, Scripps College, Blind Children’s Learning Center and Climatec.
