The City of South Gate tapped Tripepi Smith to launch an extensive outreach campaign to market its historic Tweedy Mile business district.
“Tweedy Mile holds a special place in the hearts of South Gate residents, and we wanted to find a way to showcase the diverse array of businesses that make this historic area so vibrant,” said Marketing and Community Engagement Manager Giselle Hernandez. “The Tripepi Smith team exceeded our expectations, creating a campaign that brought our vision to life and attracted new visitors to our beloved Tweedy Mile.”
Coining the tagline “This is Tweedy,” the campaign was spearheaded by Senior Business Analyst Sara Madsen, Business Analyst Cailyn Thompson, Graphic Designer Jenni Wechsler and Junior Business Analysts Ethan De La Peña and Max Weirauch. Content included social media material, a brochure, photo and video content and a dedicated website.
“The Tripepi Smith team and I are grateful to have been part of showcasing the lovely area that is Tweedy Mile,” said Cailyn. “Celebrating its rich history and ensuring it can be enjoyed for generations, it is rewarding to see the positive impact the campaign has left on the community.”
About the City of South Gate
Located in the heart of the Los Angeles Metropolitan Area, the City of South Gate is a busy, urban community consisting of residential, commercial, and industrial development spread over 7.4 square miles. It currently ranks as the 73rd largest city in California and 17th largest in Los Angeles County with a population of 98,633. South Gate is known for its outstanding city services, remarkable parks and recreation facilities, and family-friendly environment.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, aerial imagery, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Santa Paula, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Napa, City of Paramount, City of Tracy, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California City Management Foundation, Renne Public Law Group, West Coast Arborists, Scripps College, Blind Children’s Learning Center and Climatec.
