This April, the California Community Choice Association (CalCCA) hosted its annual conference in Irvine, drawing nearly 900 attendees from across the energy sector. To highlight the event’s key moments and conversations, Tripepi Smith produced a three-minute video recap capturing the energy, collaboration and expertise that defined the gathering.
“Tripepi Smith has been an invaluable partner in helping us convey the spirit and purpose behind our annual conference,” said CalCCA Chief Experience Officer Leora Broydo Vestel. “Their recap video not only showcases the scale and success of the event but also reflects the passion and collaboration that drive California’s community choice movement forward.”
This marks the third consecutive year that Tripepi Smith has partnered with CalCCA to produce the conference recap video. In addition to videography, Tripepi Smith also supported CalCCA’s conference on-site social media management, amplifying CalCCA’s reach and engagement throughout the event. The recap video was led by Director Sara Madsen, Senior Business Analyst Peter Johnson and Videographer Nolan Voge.
“Our partnership with CalCCA is rooted in a shared vision of amplifying community-choice momentum in California,” said Madsen. “This year’s recap video was crafted to bring that vision to life—capturing the scale of over 870 participants, three days of dynamic workshops and panel discussions, and the meaningful energy in the room. We’re proud to have helped CalCCA tell a story of collaboration, innovation and influence across the sector.”
Tripepi Smith was also represented by Business Analysts Kendall Lowery and Olivia Rizzuto, as well as Principal Katherine Griffiths, who moderated a panel titled “Rumor Has It: Tackling Misinformation.”
As a Megawatt conference sponsor and a Select CalCCA Partner, Tripepi Smith continues to provide communications support across California CCAs, helping agencies tell their stories and connect with the communities they serve.
Watch the 2025 CalCCA Annual Conference video recap here.
About CalCCA
CalCCA was begun in 2016 by six Community Choice Aggregators (CCAs) in California in order to represent the interests of community choice electricity providers at the legislative and regulatory levels. CalCCA now serves 24 out of 25 currently operating CCAs in California. Representing upwards of 11 million customers in 200+ cities and counties, CalCCA uses education, guidance and advocacy in order to promote cleaner energy at affordable prices.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, aerial imagery, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith’s diverse clients include: City of American Canyon, City of Calabasas, City of Culver City, City of Cupertino, City of Daly City, City of Grover Beach, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Malibu, City of Napa, City of Palmdale, City of Paramount, City of Tracy, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California City Management Foundation, Renne Public Law Group, West Coast Arborists, Scripps College, Blind Children’s Center and Climatec.
