On July 20, 2022, Tripepi Smith began a year-long project with the City of Baldwin Park to provide education and public outreach for their efforts to launch an organics recycling program in accordance with California’s Senate Bill 1383 (SB 1383).
SB 1383 requires cities to implement, monitor and enforce measures to reduce food waste in landfills. The State of California also specifically calls on local governments to provide adequate communications to residents so that they are informed of the policy changes. State regulations will require local jurisdictions to fine non-compliant residents and businesses starting in 2024, and a strong communications presence is needed now to help residents change their waste disposal practices before the state-mandated fines take effect.
Tripepi Smith is providing a suite of services to aid the City of Baldwin Park on this project. Team Tripepi Smith is responsible for developing website content, social media content, e-newsletter content, a mailer, a bilingual press release, an animated explainer video and other communications. In addition, the TS team is available to provide expertise in media relations and messaging to the Baldwin Park staff.
Tripepi Smith has called upon its team of expert consultants to tackle this project. Jennifer and Senior Business Analyst Sara Madsen are joined in their efforts by veteran waste consultant Michael Bailliet.
“SB1383 represents a significant change in the lives of California residents, and the best way to institute such a change is to ensure that public outreach is both effective and prompt.” stated Tripepi Smith Principal Jennifer Nentwig. “Tripepi Smith is proud to be working with the City of Baldwin Park to communicate this important issue with its residents.”
About Baldwin Park
Founded in 1956, the City of Baldwin Park is located in the central San Gabriel Valley region in Los Angeles County. With a population of 75,000 plus it is a bustling community with diverse areas to explore.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, aerial imagery, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Santa Paula, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Napa, City of Paramount, City of Tracy, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California City Management Foundation, Renne Public Law Group, West Coast Arborists, Scripps College, Blind Children’s Learning Center and Climatec.
