Tripepi Smith’s Always-Be-Learning (#ABL) culture drives us to stay up to speed on constantly changing social media platforms. This knowledge empowers our team to track, interpret and adapt to the latest and greatest social media trends on behalf of the public agencies we serve. The following is the latest installment of our regular roundup of social media news you need to know:

  1. Instagram now allows users to add posts they’re tagged in directly to their main profile grid. This gives users more control over which collaborative content appears on their profiles.
  2. Google is expanding its Data Manager platform with new integrations and AI-powered tools. The updates aim to help advertisers better manage first-party data and improve campaign performance.
  3. Meta has introduced Muse, a personal AI agent designed to help users complete everyday tasks. Muse can assist with activities like managing email, planning travel and making online purchases.
  4. Threads has updated its profile analytics with AI-generated performance summaries and more detailed audience insights. Users can better understand how followers and non-followers engage with their content.
  5. LinkedIn is increasing its efforts to combat inauthentic activity, including automated comments, engagement pods and low-quality AI-generated content. The platform reported a 46% increase in detected inauthentic activity during the first half of 2026.

For more #AlwaysBeLearning insights from Tripepi Smith: