News-to-KnowTripepi Smith’s Always-Be-Learning (#ABL) culture drives us to stay up to speed on constantly changing social media platforms. This knowledge empowers our team to track, interpret and adapt to the latest and greatest social media trends on behalf of the public agencies we serve. The following is the latest installment of our regular roundup of social media news you need to know:

  1. Instagram is expanding its Restyle to support more generative AI images and videos. The update allows users to edit, reimagine or completely transform their content using conversational prompts directly within the app. 
  2. Instagram is also introducing a new Watch History feature that lets users easily find videos they’ve previously viewed. The feature displays thumbnails of all videos watched in the past 30 days, making it simple to revisit content without endless scrolling.
  3. Facebook is streamlining the Page creation process by clearly distinguishing between Company and Creator profiles. The new setup guides users to choose the option that best fits their purpose, helping ensure that business and professional Pages are accurately categorized within the app.
  4. YouTube has introduced a new time management feature for Shorts that lets users set daily limits on how long they can scroll. Once the limit is reached, a reminder appears with the option to dismiss or ignore it, encouraging more mindful viewing habits.
  5. X is testing a new in-app browser experience designed to improve how links are displayed when clicked within posts. The update aims to encourage more discussion and create additional opportunities for publishers to engage audiences directly within the platform.

For more #AlwaysBeLearning insights from Tripepi Smith: