Tripepi Smith’s Always-Be-Learning (#ABL) culture drives us to stay up to speed on constantly changing social media platforms. This knowledge empowers our team to track, interpret and adapt to the latest and greatest social media trends on behalf of the public agencies we serve. The following is the latest installment of our regular roundup of social media news you need to know:

  1. Instagram has launched Reposts, a new way to share your favorite public reels and posts. Reposted content will appear in your friends’ feeds and in a dedicated tab on your profile, making it easy to share what you love and revisit it later.
  2. YouTube is enhancing its Community Posts feature with new promotion capabilities. These upgraded call-to-action options for in-stream promotions and ability to edit auto-dubbed clips within the platform give users more creative control.
  3. X has expanded its AI-powered auto-translation feature, now supporting a wider range of languages through Grok translation. The updated Grok model will serve as the primary tool for the in-stream “Translate Post” option. 
  4. LinkedIn is offering its AI-generated job descriptions to company pages. The feature uses platform data to draft descriptions with key terms and skills to save time for hiring managers.
  5. LinkedIn is introducing new animations for professional announcements, giving these posts a refreshed look in-stream. The subtle, scroll-activated animations are designed to draw more attention to user updates.

For more #AlwaysBeLearning insights from Tripepi Smith: