Tripepi Smith’s Always-Be-Learning (#ABL) culture drives us to stay up to speed on constantly changing social media platforms. This knowledge empowers our team to track, interpret and adapt to the latest and greatest social media trends on behalf of the public agencies we serve. The following is the latest installment of our regular roundup of social media news you need to know:

  1. Meta is rolling out new paid subscription tiers across Instagram, Facebook and WhatsApp, alongside plans to introduce premium AI features for power users in the near future.
  2. Instagram is expanding its “Your Algorithm” feature to the main feed, giving users more control over the content and recommendations they see. 
  3. Meta is broadening how it uses data from other websites and apps to personalize content recommendations and AI responses across Facebook, Instagram and Meta AI.
  4. LinkedIn is introducing a Creator Marketplace that helps brands discover and partner with creators, making it easier for businesses to collaborate with industry experts and thought leaders on sponsored content and other campaigns.
  5. Instagram is opening up Reels post-view ads to all advertisers, giving brands more opportunities to place video ads after users finish watching a Reel.

For more #AlwaysBeLearning insights from Tripepi Smith: