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New Year, New Skills (No MasterClass Subscription Required)

Hello,

January invites a reset: Fresh calendars. Fresh goals. Fresh intentions. In local government, that can show up as a series of questions: What skills can we strengthen? How can we work smarter? When can we make time for learning while still keeping the agendas posted on deadline?

 

At Tripepi Smith, learning isn’t a New Year’s resolution that fizzles out by February. It’s a professional habit. Our internal mantra — #AlwaysBeLearning — is less about chasing shiny objects and more about building practical skills that help our clients communicate clearly, confidently and effectively.

 

Small training investments can deliver big learning returns. A staff member who understands how LinkedIn works (and doesn’t treat it like Facebook in business attire) can boost organizational storytelling. A team that’s skilled in smartphone photography can replace stock photos with authentic local moments. A council member who’s confident speaking with the media can steward key messages when the pressure is on.

 

As public agencies set goals for 2026, many are leaning into hands-on, practical learning. That’s the lens we bring to our training solutions: human, tailored for the realities of local government. We’re grateful to partner with agencies that see training not as a nice-to-have, but as an integral part of good service to their communities.

 

The new year delivers new challenges and new opportunities to gain knowledge, sharpen skills … and have a little fun with smart people at the same time. Here’s to a year of curiosity, growth and a few well-earned “Aha!” moments along the way.

 

#ABL Forever,

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Insights

Social Media News to Know: January 2025

This month’s roundup covers:

  • Instagram is testing a new limit on hashtag use and users may soon be limited to just five hashtags per post.
  • Google is introducing a new feature in the Gemini app that lets users verify whether a video was edited or created using Google AI.
  • X has introduced a new “Creator Studio” hub in the app’s left-hand menu. offering a one-stop destination for its creator tools.
  • X is hinting at a new “Seen” tab to track watch history, showing all videos you’ve viewed in the app.
  • YouTube is rolling out a new auto-dubbing feature, letting users choose which languages they want videos dubbed into.

Read more social media news.

Tripepi Smith News

Mia Valenzuela Promoted to Business Analyst

Tripepi Smith is pleased to announce the promotion of Mia Valenzuela to business analyst, effective January 1, 2026.

Mia is a community-focused writer with a background in the arts and strong organizational and communication skills. She is passionate about serving the public through clear, engaging storytelling and is proud to do so with Tripepi Smith.

Learn more about Mia.

APA California Honors the City of Yorba Linda and Tripepi Smith for Housing Element Outreach Excellence

APA California honored the City of Yorba Linda and Tripepi Smith with the Award of Excellence for their 2021–29 Housing Element Community Outreach project. The project also received the APA California Orange Section Award of Merit, further evidencing the power of effective public engagement.

Read along to learn more.

Navigating Rate Changes: Tips to Bring Your Community On Board

As public utilities face rising costs and infrastructure demands, rate increases are sometimes necessary — but community backlash doesn’t have to be. When changes are communicated clearly and proactively, residents are more likely to understand what’s changing, why it matters and how it benefits them.

Learn more and see how strategic Prop 218 communication can turn confusion into clarity.

More Tripepi Smith News

TS on the Circuit

You can find the Tripepi Smith team at:

Client Highlight:

California Joint Powers Insurance Authority

Serving local governments across California, the California Joint Powers Insurance Authority (California JPIA) provides innovative risk management and insurance solutions to its member agencies.

Tripepi Smith has assisted the California JPIA since 2018 with strategic and creative communications. Our first joint project was a 40-year anniversary book that showcases the organization’s history.

Learn more about Tripepi Smith’s work with the California JPIA.

Service Spotlight: Professional Training Services

At Tripepi Smith, our #AlwaysBeLearning attitude extends to teaching local government professionals key skills.

From on-camera confidence and stronger storytelling to better visuals and smarter social engagement, our customized trainings help your agency show up prepared, professional and polished every time. We offer training in a variety of areas, including:

  • Media Empowerment Training
  • Communications Training
  • Designing in Canva Training
  • Smartphone Photography and Videography Training

Talent On Tap

Senior Business Analyst Kaetlyn Hernandez has built a long-term career with Tripepi Smith, growing from intern to senior team member with a strong background in project management and local government marketing.

Kaetlyn is a versatile communicator who plays a key role in supporting the firm’s top-tier and private agency clients through conference coordination, sponsorship management, event planning and oversight of creative and large-scale communications projects. 

Kaetlyn’s clients include the City of Indian Wells, the City of Culver City, Climatec, ConSol, Madison AI, National Demographics Corporation and the California Joint Powers Insurance Authority.

About Tripepi Smith

Tripepi Smith provides marketing, technology and public affairs solutions for private companies and public agencies. Whether you’re redoing your website, driving an email campaign, shooting a video or launching on Facebook, Tripepi Smith can help.

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Meet Tripepi Smith

Our #TeamTS interview series showcases what goes on behind the screen at one of the leading marketing-technology-public affairs firms in the Western United States.

Learn more about our company culture and what drives TeamTS to be leaders in local government communications!

Tripepi Smith & Associates, Inc. 
PO Box 52152, Irvine, California 92619 
Toll Free: 844.TSCOMM1