Pointers for Pitching Stories to the Media
The key to successfully pitching the media is preparation. Before you pick up the phone, be prepared to answer two implicit [...]
Tips for Writing Good News Releases
Before you start writing a news release, imagine yourself in a reporter’s shoes. When they pick up a news release, reporters [...]
Media Packets to Promote Your Organization
It takes time to create a well executed media packet, but having one ready is certainly worth the effort.
Suggestions For Local Governments With News to Share
Smart cities work with the media to push out news (both good and bad) to the sources that their citizens trust for local news.
Uneasy Change in Centers of Influence
The historic centers of influence in our society are losing the trust of the people, and the change is creating some unease. Social media is playing a part and the reasons are clear...
Do Stories Live Longer Now?
In a world of social media, stories live on and the calculation for choosing to respond has changed.
