Finding Stories to Tell
To stay at the front of your customer or client's mind, you have to give them something to talk about.
5 Tips for Good Logo Designs
Your logo is the most recognizable part of your organization's identity. It must represent you all by itself, while at the same imparting your overall brand. It hints at company culture. It suggests organizational attitude. It quietly reminds everyone who sees it that you are standing by, ready for their call.
Brand and Identity: Understanding the Difference
The main difference between brand and identity is that identity can be easily changed, while brand cannot.
You Can Quote Me on That
Whether it’s authoring press releases, endorsing an organization you sponsor, or talking to the media, chances are, at some point, you [...]
5 Tips for Message Delivery
Here are five tips for effective messaging whether in the form of a 140 character tweet or a 500 word news-style article.
Are You Getting the Most Out of Your Association Memberships?
Do you find yourself paying for memberships only to look back at year’s end wondering what kind of return you got [...]
Marketing is Mobile
Now, more than ever, marketing is mobile, and there a few simple things you can do to make sure your organization is too.
Marketing Assets
Marketing can make things look nice or provide a creative edge, but marketing operations can be so much more.
Share Your Logo With the World
Talk with your website design company about setting up a logo page. There you can post every version of your logo that you have available: large, small, black and white, color. Also consider posting different file types.
Tell Your Story – The Easy Way
The easiest way to tell the story of your company or organization is to have the press do it for you. [...]
