The Challenge

The California Municipal Revenue & Tax Association (CMRTA) needed an updated, visually engaging membership brochure that would effectively communicate the value of membership, highlight the benefits of the Certified Revenue Officer (CRO) program and reflect the professionalism and credibility of the organization. The brochure needed to resonate with finance and revenue professionals while remaining accessible to a broad audience of local government agencies.

Our Approach

Tripepi Smith leveraged its expertise in public agency communications to guide CMRTA through the brochure development process:

  • Tripepi Smith and CMRTA collaborated to refine key messaging to emphasize its mission, benefits of membership and the transformative value of the CRO program.
  • Our design team created a clean, modern trifold brochure layout consistent with CMRTA’s branding and website, using a clear hierarchy to guide readers through membership benefits, program highlights and calls to action.
  • We worked closely with CMRTA leadership to gather testimonials and incorporate the real voices of current members for authenticity and relatability.
  • The brochure was prepared for both high-quality printing and digital distribution, allowing CMRTA to maximize its reach at conferences and online platforms.
Results

The CMRTA Membership Brochure has become a key tool in the organization’s outreach strategy, helping expand membership by clearly communicating benefits while presenting CMRTA’s programs in a polished, professional format aligned with its commitment to excellence. It has effectively highlighted the CRO program as the gold standard in revenue administration, encouraging member participation and engagement. The brochure now serves as a versatile, reusable asset, furthering CMRTA’s ability to connect with current and prospective members while reinforcing the organization’s role in supporting municipal revenue professionals across California.