The Challenge
The City of Lancaster required a reliable, expert partner to help manage and maintain its digital presence. As a municipality, maintaining accurate, accessible information is vital to resident engagement and transparency. The City needed a dedicated technical support layer to handle the day-to-day complexities of website management, ensuring its platform remained a functional, up-to-date resource for the community.
The primary goal was to provide a seamless extension of the City’s team, capable of executing rapid updates, maintaining site integrity and troubleshooting technical hurdles.
Our Approach
Tripepi Smith jumped in to support the City as the City’s cloud webmaster. While the City has empowered department staff to manage certain regular content updates, Tripepi Smith supplements the City team to provide ongoing technical and creative support and keep the City’s website running at peak performance. Our approach is centered on speed and precision, ensuring that the City’s digital presence is always inviting and functional.
Key pillars of our ongoing maintenance strategy include:
- Content Management: We handle requested updates to keep information current, from modifying department pages to refreshing community resources.
- Visual Storytelling: Our team builds custom homepage banners and graphics that highlight key initiatives, ensuring the site reflects the vibrant culture of Lancaster.
- Navigation & UX: We optimize user flow by building quicklinks and streamlining menus to help residents find what they need faster.
- Technical Integrity: We perform routine link audits to fix broken paths and manage image libraries for optimal load times and accessibility.
- Systems Coordination: We act as a liaison between the City and their CMS provider, Granicus, to identify, report and resolve backend bugs and technical glitches.
By integrating directly into the City’s workflow, Tripepi Smith ensures that every update is executed with a focus on brand consistency and technical best practices.
The Results
The cloud webmaster services have resulted in a high-functioning digital environment where updates are handled with speed and expertise. The partnership has yielded several key outcomes, including proactive bug tracking and a more dynamic interface that successfully drives traffic to essential City services. The City’s website now maintains a high standard of consistency and quality, featuring a professional, uniform look across all pages.
In 2025, the site attracted over 519,00 unique users and maintained an average engagement time of 44 seconds. High-value areas such as the Poppy Festival and Job Openings pages saw the strongest engagement with over 179,000 combined views, indicating that residents are successfully utilizing the Quicklinks and navigation improvements to find vital information. This streamlined access reinforces the City’s commitment to transparency and digital excellence.
By providing a consistent, expert hand at the helm of their digital infrastructure, Tripepi Smith continues to ensure the City of Lancaster remains a leader in transparent and accessible local government communication.
