The Challenge:

Renne Public Law Group (RPLG), a Top Boutique public law firm, sought to elevate its presence at industry conferences with a modern booth and printed materials that reflect its dedication to public law in the public interest and foster meaningful connections. For the California Public Employers Labor Relations Association (CALPELRA) Annual Training Conference in November 2024, RPLG needed a cohesive set of tools to effectively communicate and engage with attendees while recognizing both the firm’s and the conference’s brand.

Our Approach:

RPLG partnered with Tripepi Smith to design and develop a comprehensive conference presence, including a striking booth and a suite of printed materials tailored to support their outreach goals. The process included:

  • Collaborating closely with RPLG through check-in calls and concept presentations
  • Designing and producing a modular, open-format booth featuring a backlit pop-up backdrop (120″ x 90″) with a carrying case, comfortable seating with grey faux leather and walnut wood bar stools, flowers in custom branded vases and a 55” non-touch digital monitor displaying dynamic firm content
  • Creating a video slideshow to run on the digital monitor, highlighting RPLG’s team, session participation and areas of expertise
  • Producing polished printed collateral, including reception handouts, session tri-fold brochures, event signage and practice area one-pagers, that complemented the booth and provided attendees with resources and information on future opportunities to connect with RPLG
  • Providing on-site setup training to ensure RPLG’s staff could confidently manage the booth during conferences
The Results:

Tripepi Smith delivered a professional conference package that elevated RPLG’s visibility and engagement at CALPELRA and will continue to do so at future engagements.

Key outcomes include:

  • A visually appealing and inviting booth space that embodies RPLG’s entrepreneurial spirit and innovation within the public law sector
  • Enhanced attendee experience through both digital content and printed materials that support dialogue and lasting opportunities for future collaboration
  • Thorough pre-conference setup assistance to ensure smooth event logistics

These updated conference materials are now a key part of RPLG’s outreach strategy, helping the firm continue to make a strong and lasting impression at every event.