Seven Essential Elements of Your LinkedIn Profile
LinkedIn is an essential part of business networking today and tells a quick online story about you. Here are seven tips on how busy professionals can get the most out of this powerful tool.
Evaluating Cloud Technology Ecosystems
Having implemented both the Microsoft and Google ecosystems, and supported clients using them, we’ve discovered pros and cons to both platforms. The following provides a brief rundown of what we’ve learned along the way.
How to Give a Great TV Interview via Skype
To make sure you look and sound your best, consider these tips when planning to give a TV interview via Skype.
Share Your Logo With the World
Talk with your website design company about setting up a logo page. There you can post every version of your logo that you have available: large, small, black and white, color. Also consider posting different file types.
Keyboard Shortcuts to Make 2014 an Easier Year
Most of the actions we do frequently on our computers have keyboard shortcuts that will make your life easier.
2014 Technology Resolutions
Making a resolution to take charge of your technology in 2014 will help you achieve your other goals.
Tell Your Story – The Easy Way
The easiest way to tell the story of your company or organization is to have the press do it for you. However, you still want to control the message that goes out. To do that, you need to think ahead and create material for members of the press to reference as they research their stories. [...]
Image Optimization – What You Need to Know
If you're just beginning to using images on your website, there are a few things to know in order to make the most of your efforts.
Emergency Twitter Alerts
This morning Twitter announced a new feature designed specifically for local, state, and federal agencies called Twitter Alerts.
Media Packets to Promote Your Organization
It takes time to create a well executed media packet, but having one ready is certainly worth the effort.
Search Marketing 101
Search Marketing is an umbrella term that encompasses both paid and unpaid efforts to gain traffic and visibility through search engines.
Doodle: A Great Scheduling App
Have you ever found yourself in charge of planning a meeting for a half dozen people with busy schedules? Allow us to introduce you to Doodle.
Search Engines & Market Shares
We don't "bing" a recipe for dinner, or "yahoo" the score of last night's football game. To answer life's pressing questions - we google.
Tumblr Explained
As marketing professionals with our fingers on the pulse of social media, we feel it is our duty to make sure that everyone over 35 is aware of what the kids are up to, so that we may effectively invade their space, and inspire them to come up with something new.
Gmail’s New Inbox
If you use Gmail, you've noticed that Google has changed the way they deliver your messages. Instead of landing everything in your inbox, mail is now being sorted into tabs.
Branding Your Collateral Material
Back in the day, ranchers used to brand their cattle to make sure that their cows could be easily identified in a crowd. Modern day branding is very similar. The goal is to make your material unmistakably yours.
Determining What Collateral Material is Best For Your Organization
When it comes to promoting your company or organization, it's important to consider what types of collateral material are best suited to your purposes.
Los Angeles County City Internet Strategy Analysis – 3rd Edition
Tripepi Smith has released its third edition of the Los Angeles County City Internet Strategy Analysis report.
The Brown Act and Facebook
The Brown Act, often referred to as California's open meeting law, was enacted in 1953. At the time, about one in five households had yet to install a telephone. It's a wild understatement to say that things have changed since then.
10 Simple Steps to Leverage Social Media for your Organization
It's entirely possible to exist without social media, but companies that want to do more than survive, companies that wish to thrive, need to understand and embrace being socially connected in this modern age.
