Tripepi Smith’s Always-Be-Learning (#ABL) culture drives us to stay up to speed on constantly changing social media platforms. This knowledge empowers our team to track, interpret and adapt to the latest and greatest social media trends on behalf of the public agencies we serve. The following is the latest installment of our regular roundup of social media news you need to know:

  1. X has introduced a liveness check to detect suspected bot accounts. Flagged users may need to verify they’re human through a selfie video, Face ID or Touch ID.
  2. Meta has expanded Muse to support small businesses to help analyze sales, draft campaigns and manage daily tasks. Users must approve any publishing, messages or spending.
  3. Threads has expanded new podcast tools, including profile banners, episode link cards and audience insights. Creators can promote their shows and track listener engagement.
  4. X has launched X Lift, an AI tool that creates ad images, copy and targeting from a business’s website URL, simplifying campaign setup.
  5. LinkedIn has shared a B2B marketing checklist focused on understanding audiences, reaching decision-makers and measuring results throughout the buying process.

For more #AlwaysBeLearning insights from Tripepi Smith: