Tripepi Smith’s Always-Be-Learning (#ABL) culture drives us to stay up to speed on constantly changing social media platforms. This knowledge empowers our team to track, interpret and adapt to the latest and greatest social media trends on behalf of the public agencies we serve. The following is the latest installment of our regular roundup of social media news you need to know:

  1. Facebook has launched a stand-alone Creator Studio app with an AI assistant that provides personalized content recommendations, performance insights and tools to help creators manage and respond to comments.
  2. LinkedIn is updating how comments and discussions appear in users’ feeds, prioritizing relevance based on factors like professional interests, connections and engagement activity to encourage more meaningful conversations.
  3. Facebook is rolling out Facebook Verified, a free badge that confirms there’s a real person behind a profile through selfie-based verification. The badge will initially appear across Profiles, Marketplace, Dating and Groups, with plans to expand to Feed posts.
  4. Google is adding more AI-powered tools to Google Ads and Analytics, including AI-generated performance summaries, personalized insights and benchmarking features to help advertisers better understand results and identify ways to improve campaigns.
  5. Facebook is introducing new AI-powered features, including AI Mode for search and creative tools that can turn camera roll content into stylized videos and collages, making it easier to find information and create shareable content directly on the platform.

For more #AlwaysBeLearning insights from Tripepi Smith: