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  1. Our Team
  1. Our Team

Senior Business Analysts

Senior Business Analystsmaxdev2025-09-17T15:25:02-07:00
  • Kaitlyn Wu
    Kaitlyn Wu
    Senior Business Analyst
  • Devyn Fisher
    Devyn Fisher
    Senior Business Analyst
  • Sienna Boyd
    Sienna Boyd
    Senior Business Analyst
  • Kaetlyn Hernandez
    Kaetlyn Hernandez
    Senior Business Analyst
  • Kalee Cummings
    Kalee Cummings
    Senior Business Analyst
  • Melanie Moore
    Melanie Moore
    Senior Business Analyst
  • Kylie Sun
    Kylie Sun
    Senior Business Analyst
  • Peter Johnson
    Peter Johnson
    Senior Business Analyst
  • Dana Sovinec
    Dana Sovinec
    Senior Business Analyst
  • Brandon Lewis
    Brandon Lewis
    Senior Business Analyst
  • Barbara Beran
    Barbara Beran
    Senior Business Analyst

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Kaitlyn Wu
Senior Business Analyst

Kaitlyn Wu is a seasoned outreach professional with a decade of experience in communications and marketing. Throughout her career, Kaitlyn has spearheaded content strategy and copywriting for newsletters, annual reports, websites, social media, op eds and more. In addition, she has managed water education programs and workforce development initiatives for K-12 students and beyond. Through strategic communication efforts, Kaitlyn helps organizations educate stakeholders and produce positive change within their communities.

Kaitlyn graduated summa cum laude from California Baptist University with a bachelor’s degree in public relations and psychology. She is a certified Hootsuite Social Marketing Professional and holds the J. Lindsey Wolf Certificate in Communications from the California Association of Public Information Officials (CAPIO). In addition, she has completed CAPIO’s Emergency Communications Academy, hosted in partnership with CalOES.

Her clients have included the cities of Azusa, American Canyon, Costa Mesa, Jurupa Valley, Menifee, Morgan Hill, Napa, Orinda, Pico Rivera and South Gate, along with the Town of Yountville, Costa Mesa Sanitary District, Del Paso Manor Water District, Galt Arno Cemetery District and Santa Clarita Valley Water District.

Devyn Fisher
Senior Business Analyst

Devyn is a detail-oriented and results-driven communicator, who is committed to understanding an organization’s mission and values to craft key messaging that aligns with organizational objectives. She graduated from Cal Baptist University with a Master of Arts in Strategic Communication and from Northern Arizona University with a Bachelor of Science in Strategic Communication. Equipped with a strategic communication mindset, Devyn brings comprehensive experience in developing engaging content for traditional and social media within the local government sector. She began her career in local government with the City of Flagstaff, and continued to strengthen her skillset with the City of Fontana and City of Jurupa Valley. Devyn is recognized as a go-to resource for social media trends, website management, and creative brainstorming techniques, instrumental in fostering effective communication and engagement through successful campaigns and outreach events.

She is certified in Crisis Communication through the Public Relations Society of America (PRSA) and Social Media Marketing through Hootsuite. Her clients include the City of Cupertino, City of Pleasanton, City of San Fernando, City of Palmdale, Culver City Transportation Department, Jurupa Community Services District, and Harlingen Waterworks Systems.

Sienna Boyd
Senior Business Analyst

Sienna Boyd is a strong people and project manager with a background in sales and customer experience. After studying political science at California Baptist University, she went on to enter the marketing and communications space, constantly shattering sales and retention records. Sienna believes that solid storytelling is the key to an empathetic communication ethos. She has over a decade of team building and interpersonal communication experience and is passionate about strategies individualized to context, need and community. As a Senior Business Analyst for Tripepi Smith, Sienna manages a wide range of projects, continues to produce quality content, provides communication insights and develops outreach strategies for clients.

Her clients have included the City of Palmdale, the City of Menifee, Fresno Council of Governments, Costa Mesa Sanitary District, and the City of Westlake Village.

Kaetlyn Hernandez
Senior Business Analyst

Kaetlyn Hernandez has grown with Tripepi Smith as an intern, Junior Business Analyst, Business Analyst and, now, Senior Business Analyst. In all these roles, Kaetlyn has proven her expertise in event planning, project management, social media management and communications campaign planning and execution. She particularly specializes in conference and partnership management, connecting both Tripepi Smith and several private agencies with the local government community. 

Kaetlyn flexes her skills with the City of Culver City, City of Indian Wells, California Joint Powers Insurance Authority, California Contract Cities Association, CHEERS and ConSol, Climatec, Municipal Management Association of Northern California, Municipal Management Association of Southern California and National Demographics Corporation.She also serves as the marketing supervisor for Tripepi Smith.

Kaetlyn is a certified Hootsuite Social Marketing and Sprout Social Professional, Constant Contact Partner and has completed the following Udemy courses: ‘Ninja Writing: The Four Levels of Writing Mastery’, ‘Writing with Flair: How to Become an Exceptional Writer’, ‘The Complete Graphic Design Theory for Beginners’ and ‘Writing Tools Hacks.’ In addition, Kaetlyn has completed the Coro Southern California Women in Leadership Program

Kalee Cummings
Senior Business Analyst

Kalee Cummings, a Senior Business Analyst at Tripepi Smith residing in the Bay Area, brings a wealth of experience in public policy, non-profit management and marketing strategy. Having quickly ascended from Junior Business Analyst to Business Analyst to her current role, Kalee excels in client management, narrative crafting and community engagement, tailoring solutions to meet diverse client needs. At the core of her proficiency lies her talent for devising innovative communication strategies and producing creative and targeted content. Additionally, Kalee is a key member of the Tripepi Smith Cloud Webmaster team and spearheads strategy and operations for Tripepi Smith Media Intelligence services, leveraging her expertise in web development, data analysis and market research to deliver invaluable insights to clients.

Kalee holds a bachelor’s degree in government from Claremont McKenna College, with a focus on public policy and organization, complemented by a sequence in data science. Her commitment to professional growth is underscored by her certifications, including Google Ads Display Certification, Meltwater Social Listening with Explore: Advanced, Meltwater Boolean: Advanced and Sprout Social Platform Certification.

Kalee’s clients have included municipalities such as American Canyon, Napa, St. Helena, El Cerrito, Orinda, Healdsburg, Windsor, San Pablo, Atherton, Livermore Area Recreation and Parks District, Dixon, Lancaster and Laguna Hills, as well as esteemed organizations like Pivot Charter Schools and the Center for Public Safety Management.

Melanie Moore
Senior Business Analyst

Melanie Moore, a Bay Area native, brings experience in financial research and marketing, complemented by her bachelor’s degree in economics from Claremont McKenna. She started as a Junior Business Analyst, quickly advanced to a Business Analyst in 2022 and promoted to Senior Business Analyst in 2024. Since joining the team, Melanie has played a pivotal role in managing clients, crafting compelling narratives and actively engaging with communities to fulfill unique client needs. At the core of Melanie’s expertise lies her ability to develop innovative communication strategies and create targeted content. Notably, Melanie is also a member of the Tripepi Smith Cloud Webmaster team, contributing her skills to elevate online experiences.

Melanie has certifications for Hootsuite Social Marketing Professional and Sprout Social Specialist. Additionally, Melanie has a specialty in Prop 218 processes, communications assessments and AI strategy.

 Her clients include the City of Burlingame, City of Hercules, City of Livermore, City of Los Altos, City of Menlo Park, City of Mountain View, City of Salinas, City of Sunnyvale, City of Suisun City, City of Pacifica, City of Vacaville, Town of Discovery Bay, Town of Los Altos Hills, Livermore Pleasanton Fire Department, Livermore Area Recreation and Parks District, and the Vallejo Police Department.

Kylie Sun
Senior Business Analyst

Kylie Sun brings a diverse skillset to the team from her experience in several industries, such as litigation services, academic administration and music marketing. She graduated from Biola University with a Bachelor of Science in Business Administration with a concentration in Business Management. She has a strong background in social media strategy, website development, writing and scheduling and high-volume operations.

Kylie is a certified Hootsuite Social Marketing Professional. She works closely with clients on
communications related to municipal district formation and Senate Bill 1383. She also takes lead on recruitments for Tripepi Smith Talent Solutions. Her clients include the City of Laguna Beach, City of Needles, City of Berkeley, HSITAG, City of Rancho Cucamonga, City of Palos Verdes Estates, City of La Cañada Flintridge, City of Bellflower and City of Ojai.

Peter Johnson
Senior Business Analyst

Peter Johnson Talent on Tap

Peter Johnson brings nearly a decade of media experience to the Tripepi Smith team and expertise in writing, community relations, and local government policy. Prior to joining Tripepi Smith, he spent five years as the assistant editor of a San Luis Obispo County newspaper, honing his skills in communicating the ongoings of local government and politics to the public through his award-winning journalism. Peter possesses a diverse skillset which he deploys creatively with a strong drive to produce quality and impactful results for clients. He graduated from Stanford University with a Bachelor of Arts in Communication.

Peter is certified in Hootsuite Social Marketing.

Dana Sovinec
Senior Business Analyst

Dana Sovinec Talent on Tap

Dana Sovinec is a public affairs and communications professional with focused expertise in local government. Prior to joining Tripepi Smith, Dana served as Public Information Officer to Stockton Mayor, Kevin Lincoln. In this role, she managed all written and visual communications, media relations and crisis communications in support and on behalf of the mayor. She is most proud of the role she played in forming community partnerships and strategically increasing civic engagement through organic social media content, newsletters, citywide events, ad-hoc committees and earned media. She graduated from Sacramento State University in 2008 with a Bachelor of Arts in Government and a minor in Sociology. After college, she gained foundational government experience working for Governor’s Schwarzenegger and Brown and then continued her passion for serving the public in her role as Creative Productions Coordinator at a local church, putting to use her creative design, event planning and leadership skills.

Dana is certified in Emergency Response Planning and Communications, Hootsuite Social Marketing, Sprout Social.

Brandon Lewis
Senior Business Analyst

Brandon Lewis Talent on Tap

Brandon brings nearly two decades of experience in broadcast journalism to the Tripepi Smith team with a strong background in communications, strategy and public relations. He graduated from University of Missouri with a Bachelor of Journalism. Brandon developed his skills in public relations, copywriting, crisis communication, strategic planning, brand and social media management through his work as an Emmy Award-winning multimedia journalist and national investigative journalist. Brandon holds certificates in Public Information Officer Awareness and Social Media in Emergency Management. He serves as account manager across several clients overseeing strategy, budget, and execution of communication initiatives.

Barbara Beran
Senior Business Analyst

Barbara Beran Talent on Tap

Barbara Beran is a dynamic and results-driven public relations professional with more than a decade of experience in executing tailored communications strategies. She has a background in media relations, crisis management and event planning across nonprofit, water, transportation, government and healthcare sectors. She graduated from San Diego State University with a Bachelor of Arts in Journalism and Media Studies. She has a proven track record in building brand awareness, strategic partnerships and managing high-profile client accounts. She is passionate about effective communication and dedicated to making a positive impact.

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